(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
(EXPANDED FROM 3/19/2021) Virgil Exner was a champion of neo-classical styling throughout his career. His best designs were arguably a handful of 1950s Chrysler show cars but his most influential work didn’t come until later. […]
(EXPANDED FROM 10/1/2021) The four-seater Thunderbird was a surprisingly pivotal car for the Ford Motor Company during the postwar period. The T-Bird showed that the No. 2 automaker could better compete against mighty General Motors if it pioneered new […]
(UPDATED FROM 10/23/2023) One of the most pervasive myths in U.S. automotive history is that a V8 engine became essential to an automaker’s success in the first half of the 1950s. This narrative is summed […]
(UPDATED FROM 2/18/2022) Five miles up an unpaved road in the Olympic Mountains is a harbinger of today’s stylish trucks. Slowing decaying in the rainforest is a 1962 F-Series pickup. Rather than trying to cart […]
(EXPANDED FROM 11/1/2019) The dominant tendency of the U.S. auto industry has been to make its vehicles bigger, glitzier and more powerful. In recent decades both domestic and foreign automakers have embraced this practice. Indeed, […]
Automotive News recently bemoaned how heavier electric vehicles “are causing safety and pollution problems.” The news report by Richard Truett (2023) pointed to heavy battery packs as the main “culprit” but also weight gains caused […]
Indie Auto appreciates when readers give us a heads up about interesting content elsewhere on the web. In a recent comment, John Sutter pointed to an eye-opening review of Thomas E. Bonsall’s (2002) book, Disaster […]
(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]
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