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HomeFord Motor Co.

Ford Motor Co.

1951 Ford convertible
Editor's Note

Is it true that Indie Auto just doesn’t like Fords?

February 5, 2024 Steve 0

When Indie Auto gets a spike in readership for a specific story, we almost always receive a certain type of comment. As a case in point, BN responded to our story about the 1963 Mercury […]

1972 Ford Gran Torino 2-door hardtop
Links

All-new 1972 Ford Torino didn’t rank well against older intermediates

February 5, 2024 Steve 3

The 1972 Ford Torino was a particularly big deal. The automaker had bestowed upon its mid-sized offerings the first all-new platform since they were introduced in 1962. Ford ditched unit-body construction and increased exterior dimensions […]

1972 Ford Thunderbird
Ad Nauseam

How do you sell a Thunderbird that lost its Thunderbirdness?

January 31, 2024 Steve 8

Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 20

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

1976 Jeep Cherokee Chief
Media Analysis

Collectible Automobile’s 1974-83 Jeep Cherokee story avoids inconvenient questions

January 10, 2024 Steve 12

The February 2024 issue of Collectible Automobile has a story about the 1974-83 Jeep Cherokee. As is typical for this magazine, you will find lots of nice photos and a comprehensive recitation of product specifications […]

1978 Chevrolet Opala SS
Letters to the Editor

U.S. automakers adapted to Brazilian market car designs from elsewhere

December 5, 2023 Steve 2

CP sent in the following letter, which may have been in response to our story, “Brazilian Volkswagens show automaker’s struggle for a post-Beetle look.” I have been following the Brazilian car scene for a few […]

Ford Mustang fake logo
Auto Paedia

Brand management: The tail that now wags U.S. auto industry

November 28, 2023 Steve 7

(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]

1961 Imperials
Design Notes

1961-63 Imperial: Ode to Virgil Exner’s neo-classical excesses

November 22, 2023 Steve 3

(EXPANDED FROM 3/19/2021) Virgil Exner was a champion of neo-classical styling throughout his career. His best designs were arguably a handful of 1950s Chrysler show cars but his most influential work didn’t come until later. […]

1968 Ford Thunderbird
Data Dive

1958-76 Thunderbird: The rise and fall of the Ford that shook up GM

November 17, 2023 Steve 6

(EXPANDED FROM 10/1/2021) The four-seater Thunderbird was a surprisingly pivotal car for the Ford Motor Company during the postwar period. The T-Bird showed that the No. 2 automaker could better compete against mighty General Motors if it pioneered new […]

1955 Studebaker V8 emblem
History

Why V8 engines were less important in the 1950s than commonly believed

October 23, 2023 Steve 17

(UPDATED FROM 10/23/2023) One of the most pervasive myths in U.S. automotive history is that a V8 engine became essential to an automaker’s success in the first half of the 1950s. This narrative is summed […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 36
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 10
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
Society of Automotive Historian award to Indie Auto

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