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HomeAmerican Motors

American Motors

Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

August 21, 2026 Steve 21

(EXPANDED FROM 6/26/2024) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

1980 AMC brochure cover with picture of American Center building
History

AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness

August 19, 2026 Steve 2

(EXPANDED FROM 1/8/2021) When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. […]

Readings

Patrick Foster’s Hudson book emphasized pictures and boosterism

August 14, 2026 Steve 3

(EXPANDED FROM 3/5/2021) Patrick R. Foster’s Hudson Automobiles: An Illustrated History lives up to its title. If you are mainly interested in pictures, this is your book. The 128-page paperback is dominated by photographs, artist […]

1974 full-sized low-priced cars
History

1974 AMC Ambassador: Was its styling ruined by bumper regs?

August 5, 2026 Steve 11

(EXPANDED FROM 7/15/2024) One of Indie Auto’s first harshly negative comments came from someone who was infuriated with my essay about the 1974 AMC Ambassador, where I criticized the car’s looks. “Worst stupid article I […]

Budd XR-400
Fake Design

The XR-400 wouldn’t have ‘saved’ AMC but it pointed in a useful direction

July 22, 2026 Steve 6

(EXPANDED FROM 7/7/2023) A while back Stéphane Dumas quite rightly noted that another alternative to the 1964 Rambler Tarpon concept car was the XR-400. This was a 2+2 convertible proposed to American Motors in 1962 […]

1972 AMC Ambassador proposal by Brooks Stevens
Design Notes

Proposed 1972-73 design could have saved AMC from ill-fated 1974 Matador coupe

June 20, 2026 Steve 20

(EXPANDED FROM 2/4/2022) The above image shows an early design proposal by Brooks Stevens for a redesigned AMC Ambassador planned for 1972-73. The car has vague similarities to mockups pictured in a Patrick Foster (2013) […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

June 9, 2026 Steve 8

(EXPANDED FROM 2/27/2023) Indie Auto was partly created to spark more robust debates in U.S. auto history. As a case in point, a few years go I questioned a take by Richard M. Langworth and […]

1957 Nash Ambassador
Multimedia

Three videos: The death of car culture, rich people’s cars and the 1957 Nash

May 29, 2026 Steve 6

Our first video, from the YouTube channel America Revisited (2026), argues that the country’s car culture is dying off with the Baby Boomers. The video goes on to suggest that car culture was about “freedom […]

Data Dive

Did 1964 Ramblers share more parts between size classes than competitors?

May 26, 2026 Steve 1

(EXPANDED FROM 12/31/2023) A few years ago FS complained that our article on the 1963 Rambler Classic was “poorly researched.” This strikes me as an important — if nerdy — debate, so let’s drill down. […]

1961 Chevrolet Corvair Monza
Links

Motor Trend asked former car designers to offer frank views on the 1961 models

May 19, 2026 Steve 6

(UPDATED FROM 8/28/2024) Motor Trend had an intriguing article in its December 1960 issue. Former designers supposedly gave their “frank opinions of what is right and wrong with all of the 1961 cars” (1960, p. […]

Posts pagination

1 2 … 18 »
  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 8
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 4
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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