(EXPANDED FROM 7/30/2024) Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, […]
(EXPANDED FROM 4/10/2024) A Car and Driver article on the just-introduced 1964 Plymouth Barracuda adopted an unusual format — a transcript of a conversation with a Chrysler official. When a road tester complained that the […]
(UPDATED FROM 7/26/2021) A few years ago Peter DeLorenzo (2021) argued that the auto industry had “reached the nadir of design. And it isn’t pretty.” The big reason why: Cars look so blandly similar that […]
(UPDATED FROM 12/21/2023) Road & Track complained that for 1960 the Auto Union’s two-door hardtop was given a “crude ‘American’ touch, a clumsy wrap-around” windshield (Bond, 1959). That made this body style look even more […]
(EXPANDED FROM 3/25/2025) The Cadillac Seville has come up in our recent debate about whether William Mitchell stayed too long as head designer at General Motors (go here). Thus, I thought I would expand on […]
(UPDATED FROM 1/16/2024) The Chrysler Corporation’s decision to shrink its big Plymouth and Dodge for 1962 occurred at a tumultuous time — the U.S. auto industry was reportedly considering even more dramatic changes due to […]
One of the biggest assumptions of U.S. automakers in the postwar period was that they desperately needed splashy new cars. Yet when I think about the biggest disasters of that era, they often involved expensive […]
Recently Aaron Severson (2026) raised questions about whether the 1956 Studebaker Golden Hawk weighed more due to its Packard drivetrain. As usual, he offered a thoughtful analysis, but I still come away with four lingering […]
(EXPANDED FROM 12/19/2023) The November 1959 issue of Road & Track made bold predictions about what would come next after a wave of new compact cars. “Detroit Beat” writer Don Mac Donald stated that “Detroit, […]
(UPDATED FROM 10/30/2023) Popular Science had a mixed record in making predictions about the auto industry during the postwar period. We have already discussed the magazine’s misfires in 1967 and 1970. Now let’s take a […]
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