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HomeRichard M. Langworth

Richard M. Langworth

1959 Ford Thunderbird
Gallery

1959 Ford Thunderbird was a gimmicky but hugely important car

August 26, 2026 Steve 11

(EXPANDED FROM 8/16/2024) I have never been very attracted to the 1958-60 Ford Thunderbird’s gimmicky styling. However, I still must admit that this is one of the most important cars of the postwar era. And […]

1965 Chrysler Newport
Design Notes

1965 Newport made Chrysler a contender in premium-priced, big-car field

August 4, 2026 Steve 14

(UPDATED FROM 10/13/2023) The 1965 Newport is an important car for Chrysler because it propelled the brand to record-breaking sales. That, in turn, made it a force to be reckoned with in the premium-priced, big-car […]

Ward Packard
Readings

James Ward offers more nuanced take on Packard’s fall than other auto histories

July 23, 2026 Steve 36

(EXPANDED FROM 2/26/2024) James A. Ward’s Packard book, The Fall of the Packard Motor Car Company, is dwarfed by Automobile Quarterly’s epic tome edited by Beverly Rae Kimes (2002) as well as Stuart R. Blond’s […]

1965 Studebaker Cruiser proposal
Links

Car Life speculates about why Studebaker shut down its South Bend plant

July 17, 2026 Steve 9

(UPDATED FROM 11/24, 2023) A March 1964 Car Life article offers a fascinating take on why Studebaker shifted production from its South Bend main plant to a much smaller one in Hamilton, Ontario — which […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

June 9, 2026 Steve 8

(EXPANDED FROM 2/27/2023) Indie Auto was partly created to spark more robust debates in U.S. auto history. As a case in point, a few years go I questioned a take by Richard M. Langworth and […]

1958 Lincoln
History

1958-60 Lincoln: Failing to beat GM at its own game

June 2, 2026 Steve 18

(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

1963 Mercury Marauder
Gallery

1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap

May 27, 2026 Steve 11

(UPDATED FROM 1/30/2024) The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an […]

1963 Buick Riviera
History

1963-65 Buick Riviera shows GM’s struggle with personal coupes

May 20, 2026 Steve 19

(UPDATED FROM 12/14/2023) The 1963-65 Buick Riviera was one of the more memorable designs of the 1960s. However, the car didn’t really look like a Buick. Nor did it sell very well — arguably due […]

1978 Cadillac Eldorado
Gallery

Was the 1978 Cadillac Eldorado the most excessive car of the brougham era?

May 12, 2026 Steve 30

(EXPANDED FROM 1/5/2024) Reasonable people can debate what was the most excessive car of the brougham era, but I would propose the 1978 Cadillac Eldorado for top honors. To be more specific, I would point […]

1975 Cadillac Seville
Links

The 1975-79 Cadillac Seville was a confused young sedan

May 5, 2026 Steve 26

(EXPANDED FROM 3/25/2025) The Cadillac Seville has come up in our recent debate about whether William Mitchell stayed too long as head designer at General Motors (go here). Thus, I thought I would expand on […]

Posts pagination

1 2 … 11 »
  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 8
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 4
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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