(UPDATED FROM 1/30/2024) The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an […]
(EXPANDED FROM 10/7/2022) Mercury’s Colony Park never got much attention, but it saw steadily increasing sales through the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]
(UPDATED FROM 2/15/2024) I am knee-deep in a final round of packing and house painting right now, so how about following up our 1967 Grand Prix convertible story with a deeper look at the illustrations […]
(EXPANDED FROM 9/27/2021) Disaster in Dearborn: The Story of the Edsel is paradoxical. On the one hand, this is a serious history book. That’s the opposite of so many of the coffee table books that […]
(EXPANDED FROM 10/1/2024) The 1941 Studebaker Commander is noteworthy partly because of its lovely art deco styling, but also because it represents close to the last of the automaker’s big premium-priced cars. In 1939 Studebaker […]
YouTube videos may bring auto history to a broader range of people, but they generally still aren’t as good as books. As a case in point, let’s take a look at a video about the […]
(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]
(EXPANDED FROM 12/23/2022) The 1961 Buick represented a pivot point for General Motors’ troubled premium-priced brand. The car’s styling lurched from the swaggering flamboyance of the 1950s to the utilitarian conservatism of the 1962-64 models. […]
(EXPANDED FROM 4/20/2023) The 1951 Kaiser was trumpeted as having “anatomic design” — that is, it was made to fit the needs of the human anatomy. Although the car’s unusually taunt body had some aesthetic […]
(EXPANDED FROM 4/6/2023) A “Story Ideas Bank” request by CJ asked for more coverage of station wagons, so let’s take a step in that direction with a look at the 1957-60 Mercury. The Ford Motor […]
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