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HomePremium-priced cars

Premium-priced cars

Data Dive

Did the odd styling of the 1969 Chrysler two-door hardtop hurt its sales?

June 25, 2026 Steve 6

(EXPANDED FROM 6/7/2024) Curbside Classic commentator nlpnt (2024) argued a while back that the fuselage Chrysler’s best-looking body style was the wagon. Conversely, I would add that the two-door hardtop was the least aesthetically pleasing […]

1963 Mercury Marauder
Gallery

1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap

May 27, 2026 Steve 11

(UPDATED FROM 1/30/2024) The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an […]

1966 Mercury Colony Park rear quarter
Design Notes

1966 Mercury Colony Park wagon was an unsung bright spot for the brand

May 11, 2026 Steve 9

(EXPANDED FROM 10/7/2022) Mercury’s Colony Park never got much attention, but it saw steadily increasing sales through the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]

1969 Pontiac red convertible
Literature

1965-71 Pontiac ads tried to dazzle with hip sophistication

April 24, 2026 Steve 26

(UPDATED FROM 2/15/2024) I am knee-deep in a final round of packing and house painting right now, so how about following up our 1967 Grand Prix convertible story with a deeper look at the illustrations […]

Readings

Thomas Bonsall’s Edsel book is nuanced but suffers from groupthink

March 17, 2026 Steve 15

(EXPANDED FROM 9/27/2021) Disaster in Dearborn: The Story of the Edsel is paradoxical. On the one hand, this is a serious history book. That’s the opposite of so many of the coffee table books that […]

1941 Studebaker Commander 2-door coupe
Design Notes

1941 Studebaker Commander: Ending its big cars on a high note

February 26, 2026 Steve 11

(EXPANDED FROM 10/1/2024) The 1941 Studebaker Commander is noteworthy partly because of its lovely art deco styling, but also because it represents close to the last of the automaker’s big premium-priced cars. In 1939 Studebaker […]

1961 De Soto
Multimedia

Video histories of DeSoto and American Motors aren’t as good as books

February 24, 2026 Steve 3

YouTube videos may bring auto history to a broader range of people, but they generally still aren’t as good as books. As a case in point, let’s take a look at a video about the […]

1969 Ford LTD
Literature

1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways

February 12, 2026 Steve 10

(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]

1961 Buick LeSabre
Design Notes

The 1961 Buick was a pivot point for GM’s troubled brand

December 19, 2025 Steve 3

(EXPANDED FROM 12/23/2022) The 1961 Buick represented a pivot point for General Motors’ troubled premium-priced brand. The car’s styling lurched from the swaggering flamboyance of the 1950s to the utilitarian conservatism of the 1962-64 models. […]

1951 Kaiser hood ornament
Design Notes

The redesigned 1951 Kaiser was not quite anatomically correct

December 4, 2025 Steve 13

(EXPANDED FROM 4/20/2023) The 1951 Kaiser was trumpeted as having “anatomic design” — that is, it was made to fit the needs of the human anatomy. Although the car’s unusually taunt body had some aesthetic […]

Posts pagination

1 2 … 8 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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