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Home1980s

1980s

1980 AMC brochure cover with picture of American Center building
History

AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness

August 19, 2026 Steve 2

(EXPANDED FROM 1/8/2021) When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. […]

1980 Ford Thunderbird and 1956 model
Drive-By Musings

Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales

August 14, 2026 Steve 13

Recently a retired Ford designer stopped by to offer a response to our story, “How 1960s car design reflected the good old (boy) days.”  “I started my career at Ford styling in 1960. Retired in […]

1980 Buick Skylark
Links

New Yorker story shows difficulties of an outsider reporting on auto industry

July 31, 2026 Steve 5

(UPDATED FROM 4/25/2024) Industry coverage by journalists from outside the automotive media can be a mixed bag. They are less likely to succumb to the groupthink that can undercut reporting from the likes of Automotive […]

J. 'Kelly' Flory Jr.
Readings

J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable

July 10, 2026 Steve 4

(UPDATED FROM 4/18/2024) The most valuable books I have bought in recent years have been J. “Kelly” Flory Jr.’s American Cars reference guides. This multi-volume set provides wide-ranging information on U.S.-made cars during the postwar […]

1988 Oldsmobile Toronado
History

Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?

July 10, 2026 Steve 16

(UPDATED FROM 7/1/2024) General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but […]

1981 Pontiac Firebird Trans Am
Ad Nauseam

DeBest ad for the 1981 Pontiac Trans Am that was never printed

June 17, 2026 Steve 2

(UPDATED FROM 7/17/2023) Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. […]

1957 Nash Ambassador
Multimedia

Three videos: The death of car culture, rich people’s cars and the 1957 Nash

May 29, 2026 Steve 6

Our first video, from the YouTube channel America Revisited (2026), argues that the country’s car culture is dying off with the Baby Boomers. The video goes on to suggest that car culture was about “freedom […]

Readings

Patrick Foster shows how International Harvester failed to adapt

May 13, 2026 Steve 6

(UPDATED FROM 9/4/2020) International Harvester is the post-war U.S. automaker that has received the least attention from historians. Thus, Patrick Foster’s book, International Harvester: The Complete Story, is a particularly welcome addition. The format is […]

1980 Pontiac Phoenix 5-door hatch
Data Dive

Bigger didn’t prove to be better for General Motors in late-70s and 80s

April 17, 2026 Steve 44

(UPDATED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]

1981 Chevrolet Monte Carlo
Letters to the Editor

The sad story about buying a 1981 Monte Carlo right out of college

April 9, 2026 Steve 2

Captain My Captain followed up a lengthy comment with a story about buying a 1981 Chevrolet Monte Carlo right out of college. At the end of his missive I learned that he publishes captainmycaptain.blog, whose […]

Posts pagination

1 2 … 16 »
  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 8
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 4
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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