(UPDATED FROM 1/30/2024) The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an […]
(EXPANDED FROM 1/5/2024) Reasonable people can debate what was the most excessive car of the brougham era, but I would propose the 1978 Cadillac Eldorado for top honors. To be more specific, I would point […]
(EXPANDED FROM 10/7/2022) Mercury’s Colony Park never got much attention, but it saw steadily increasing sales through the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]
(EXPANDED FROM 8/25/2023) The 1962-64 Plymouth is one of the most prescient U.S. cars of the 1960s. Aside from the 1953 Plymouth, the 1962 redesign represented the first serious effort by a Big Three automaker […]
(UPDATED FROM 2/15/2024) I am knee-deep in a final round of packing and house painting right now, so how about following up our 1967 Grand Prix convertible story with a deeper look at the illustrations […]
(UPDATED FROM 1/16/2024) The Chrysler Corporation’s decision to shrink its big Plymouth and Dodge for 1962 occurred at a tumultuous time — the U.S. auto industry was reportedly considering even more dramatic changes due to […]
(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]
(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]
(EXPANDED FROM 10/17/2023) A few years ago Patrick Foster (2023) suggested in a Hemmings column why a marriage of Hudson and Willys could have made sense. More recently he updated his essay, so I was […]
(EXPANDED FROM 9/8/2023) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]
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