1976ish Toyota Corolla
Data Dive

Data on imports sheds light on their dramatic gains from 1964-80

by Steve in Data Dive 5

(EXPANDED FROM 7/10/2024) One of the biggest weaknesses of the auto history field is that it doesn’t pay enough attention to the collapse of U.S. automakers in the face of a rising tide of imports. So let’s take a look at data compiled by the U.S. International Trade Commission that can give us a more granular sense of how foreign automakers began to make inroads in [...]

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1980 Ford Thunderbird and 1956 model
Drive-By Musings

Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales

by Steve in Drive-By Musings 13

Recently a retired Ford designer stopped by to offer a response to our story, โ€œHow 1960s car design reflected the good old (boy) days.โ€ ย “I started my career at Ford styling in 1960. Retired in 1998. I have lots and lots of true stories about the real world at the Ford styling studios. So much baloney has been written that just wasnโ€™t true. Being surrounded every day in [...]

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