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The Studebaker Hawk reached its high point in 1957 — and fell rather quickly

by Steve in Gallery 14

(EXPANDED FROM 6/12/2024) The Studebaker Hawk arguably reached its peak in 1957. This was when it sold the best — almost 20,000 units. This was also Peak Hawk from a styling standpoint. For one shining moment, Studebaker had a well-sorted entry in the fledgling personal coupe market — and no direct competition. Alas, things went downhill [...]

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1956 Lincoln
Design Notes

The 1956 Lincoln’s styling proved to be a one-year wonder

by Steve in Design Notes 19

(UPDATED FROM 1/6/2023) The 1956 Lincoln was one of the brand’s most-important postwar cars. Almost 54,000 cars left the factory — an all-time record not broken until 1966. The Ford Motor Company was clearly intending to make a big splash in the luxury-car field. Not only did Lincoln flaunt the only fully restyled car from the Big Three that year, but this was [...]

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