Budd XR-400
Fake Design

The XR-400 wouldn’t have ‘saved’ AMC but it pointed in a useful direction

by Steve in Fake Design 6

(EXPANDED FROM 7/7/2023) A while back Stéphane Dumas quite rightly noted that another alternative to the 1964 Rambler Tarpon concept car was the XR-400. This was a 2+2 convertible proposed to American Motors in 1962 by the Budd Company. My sense is that there was zero chance AMC was going to produce the vaguely Mustang-like sporty car, [...]

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1968 Pontiac Firebird green convertible
Literature

1967-72 Pontiac Firebird shows limits of ad illustrations

by Steve in Literature 10

(UPDATED FROM 78/2024/ Art Fitzpatrick and Van Kaufman’s artwork in Pontiac’s advertising played an important role in the brand’s  popularity during the 1960s. Others have done a thorough job of showcasing the team’s most iconic ads (e.g., Niedermeyer, 2015; Stroll, 2015). Thus, rather than duplicating efforts, I would like to offer a caveat about the [...]

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