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HomeFord Motor Co.

Ford Motor Co.

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 20

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

1963 Ford Galaxie
Links

Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?

January 16, 2024 Steve 2

The Chrysler Corporation’s decision to shrink its big Plymouth and Dodge for 1962 occurred at a tumultuous time — the U.S. auto industry was reportedly considering even more dramatic changes due to soaring sales of […]

1976 Jeep Cherokee Chief
Media Analysis

Collectible Automobile’s 1974-83 Jeep Cherokee story avoids inconvenient questions

January 10, 2024 Steve 11

The February 2024 issue of Collectible Automobile has a story about the 1974-83 Jeep Cherokee. As is typical for this magazine, you will find lots of nice photos and a comprehensive recitation of product specifications […]

Data Dive

Did 1964 Ramblers share more parts between size classes than competitors?

December 31, 2023 Steve 0

FS stopped by Indie Auto to complain that our article on the 1963 Rambler Classic was “poorly researched.” He proceeded to offer his take: “The new for 64 Americans shared a lot with the 63-64 […]

1978 Chevrolet Opala SS
Letters to the Editor

U.S. automakers adapted to Brazilian market car designs from elsewhere

December 5, 2023 Steve 2

CP sent in the following letter, which may have been in response to our story, “Brazilian Volkswagens show automaker’s struggle for a post-Beetle look.” I have been following the Brazilian car scene for a few […]

Ford Mustang fake logo
Auto Paedia

Brand management: The tail that now wags U.S. auto industry

November 28, 2023 Steve 7

(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]

1961 Imperials
Design Notes

1961-63 Imperial: Ode to Virgil Exner’s neo-classical excesses

November 22, 2023 Steve 3

(EXPANDED FROM 3/19/2021) Virgil Exner was a champion of neo-classical styling throughout his career. His best designs were arguably a handful of 1950s Chrysler show cars but his most influential work didn’t come until later. […]

1968 Ford Thunderbird
Data Dive

1958-76 Thunderbird: The rise and fall of the Ford that shook up GM

November 17, 2023 Steve 6

(EXPANDED FROM 10/1/2021) The four-seater Thunderbird was a surprisingly pivotal car for the Ford Motor Company during the postwar period. The T-Bird showed that the No. 2 automaker could better compete against mighty General Motors if it pioneered new […]

1966 Ford Fairlane
Gallery

Ford gets back into the mid-sized game with redesigned 1966 Fairlane

November 15, 2023 Steve 4

Even though Ford came out with one of the first mid-sized cars in 1962, only three years later it was pummeled by General Motors and Chrysler. In 1965 even American Motors’ mid-sized lineup outsold Ford’s […]

History

1958-60 Lincoln: Failing to beat GM at its own game

November 10, 2023 Steve 10

(EXPANDED FROM 12/31/2021) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

Posts pagination

« 1 … 14 15 16 … 26 »
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 15
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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