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HomeFord Motor Co.

Ford Motor Co.

1979 Mercury Capri
Data Dive

When did the Ford Motor Company begin to ‘phone in’ the Mercury brand?

August 13, 2024 Steve 20

An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]

1971 Mercury Cougar XR7
Media Analysis

Collectible Automobile sheds little light on why 1971 Mercury Cougar was ugly

August 6, 2024 Steve 17

When I saw that the 1971 Mercury Cougar was on the cover of the latest Collectible Automobile issue, I was particularly curious about one thing: Did Semon Knudsen have much influence on the car’s huge […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

1963 Chrysler New Yorker Salon
Links

1963-64 New Yorker Salon was more ‘continental’ than the 1961-63 Lincoln

July 5, 2024 Steve 9

The Chrysler Corporation took some unusual steps in 1962-64 to rebuild its declining sales in the premium-priced and luxury-car fields. That included getting rid of the New Yorker two-door hardtop in 1962, downsizing senior Chryslers […]

Letters to the Editor

Ninety-year-old reader would buy another two-seater Thunderbird

May 29, 2024 Steve 0

EG stopped by to respond to our article, “Car and Driver playfully roasts a 1964 Ford Thunderbird convertible.” I have owned nine Thunderbirds. The best one was the two seater. They should have fired the […]

1967 Mercury Comet Caliente convertible
Design Notes

Did stylistic penny pinching undercut the 1966-67 Mercury Comet?

May 22, 2024 Steve 11

As mysteries go it’s a small one, but I have long been curious as to why the 1965-67 Mercury Comet switched from horizontal to stacked headlights. The new look wasn’t in alignment with any of […]

1976 Mercury Bobcat
Design Notes

Why did the Ford Motor Company’s styling go downhill in the 1970s?

May 8, 2024 Steve 12

We’ve had an interesting discussion in a comment thread about Ford Motor Company styling in the 1970s (go here), so I wanted bring some additional information and ideas to the table. This will be a […]

1964 Ford Thunderbird convertible
Editor's Note

Reader apparently doesn’t like something about our 1964 Thunderbird story

May 7, 2024 Steve 2

A reader I’ll call G stopped by to respond to our story, “Car and Driver playfully roasts a 1964 Ford Thunderbird convertible.” G wrote: “Supremely tired of hearing today’s auto ‘authorities’ comment on classic cars […]

1972 Buick LeSabre 4-door hardtop
Links

Popular Science pans premium cars for cost cutting and impractical styling

May 6, 2024 Steve 3

Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]

1967 Cadillac Eldorado
Links

Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes

May 1, 2024 Steve 11

Motor Trend was hardly known as the toughest of the car-buff magazines, but it nevertheless complained about inadequate brakes on the 1967 Cadillac Eldorado. A road test found that the Eldorado’s stopping distances from 60 […]

Posts pagination

« 1 … 13 14 15 … 26 »
  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 36
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 11
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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