We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]
Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]
A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]
(UPDATED 6/26/2024) If you subscribed to car buff magazines back when you were a kid, do you do so anymore? As a young lad I subscribed to up to five different magazines, but I wouldn’t […]
Aaron Severson has set up a Patreon account for Ate Up With Motor and is starting to provide paywalled content for donors. His first piece illustrates the thoughtfulness of his approach to automotive history — […]
Aaron Severson (2024) recently posted a story that asks readers for feedback about how he can better monetize his auto history writings at Ate Up With Motor. I would like to offer some thoughts. I […]
Aaron Severson (2024) recently announced that, due to a burst of donations, he would renew hosting-related services for Ate Up With Motor. That presumably keeps the website online but doesn’t address the cost of producing […]
(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]
The Automotive Hall of Fame has a fancy website, a big building and lots of very important people on its board of directors. Yet its explanation for why Robert S. McNamara was inducted has surprisingly […]
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