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HomeAte Up With Motor

Ate Up With Motor

History

When should U.S. automakers have begun producing a domestic subcompact?

July 24, 2026 Steve 46

(UPDATED FROM 8/1/2024) In 1959 imported cars captured 10 percent of the U.S. market. However, their popularity quickly subsided after the Big Three came out with an unprecedented wave of compacts beginning in 1960. The […]

Robert McNamara upside down
Media Analysis

Automotive Hall of Fame post on Robert McNamara is still riddled with fact errors

June 15, 2026 Steve 30

(EXPANDED FROM 1/17/2024) More than two years ago we pointed out that the Automotive Hall of Fame posted remarkably inaccurate information about former Ford Motor Company executive Robert McNamara. Their fact errors still haven’t been […]

1956 Studebaker Golden Hawk front with hood open
Media Analysis

Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk

February 20, 2026 Steve 8

Recently Aaron Severson (2026) raised questions about whether the 1956 Studebaker Golden Hawk weighed more due to its Packard drivetrain. As usual, he offered a thoughtful analysis, but I still come away with four lingering […]

1963 Lincoln Continental hood ornament
Fake Design

1961-63 Lincoln Continental was not as iconic as often described

November 20, 2025 Steve 12

(EXPANDED FROM 6/9/2023) The 1961-63 Lincoln has been lauded as one of the most iconic car designs of the postwar era. It’s true that the exceptionally clean styling of the so-called “Kennedy Continentals” represented a […]

1964 Studebaker logo
History

Might Studebaker have survived if Sherwood Egbert had stayed healthy?

November 4, 2025 Steve 16

(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]

1952 Chevrolet
Data Dive

What kind of information is good enough for automotive history?

September 1, 2025 Steve 4

Labor Day strikes me as being the ideal time to talk about a topic that may be of greatest interest to fellow research nerds: What kind of information is good enough for American automotive history? […]

1968 Dodge Charger
History

1968-70 Dodge Charger: Who should get credit?

January 14, 2025 Steve 10

(EXPANDED FROM 12/29/2023) This is another Indie Auto story that has received a fair amount of blowback. For example, one presumably former reader alleged that I was a “Chevy fanboy” because I called the 1968-70 […]

A Century of Automotive Style
Readings

Lamm and Holls’s ‘A Century of Automotive Style’ is epic but uneven

January 9, 2025 Steve 2

(UPDATED FROM 3/23/2023) A Century of Automotive Style was first published in 1996, so it is a fairly old auto history book. Nevertheless, I would rank it as important enough to be updated. I say […]

1958 Chevrolet Impala front quarter
Gallery

Redesigned 1958 Chevrolet was sort-of successful in pushing back against Ford

October 11, 2024 Steve 18

Ford’s aggressive efforts to retake the top-selling crown from Chevrolet reached a crescendo in the 1957 model year, when it out-produced its rival by more than 170,000 units. Ford’s main advantage was a new body […]

1962 Plymouth Fury 2-door hardtop
History

Were the downsized 1962 Plymouth and Dodge based on a stretched compact?

September 24, 2024 Steve 13

In a recent story about the 1962 Plymouth and Dodge, Bill McGuire (2024) of Mac’s Motor City Garage stated that the downsized cars were based upon a stretched version of the compact Plymouth Valiant and […]

Posts pagination

1 2 … 4 »
  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 15
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 4
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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