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HomeAte Up With Motor

Ate Up With Motor

Man fixing antique car at LeMay annual car show
Media Analysis

How can the auto history field better support small-scale publishing?

June 21, 2021 Steve 0

Aaron Severson recently had an extended back-and-forth with Ate Up With Motor commentator timmy (2021). The discussion ranged from the viability of V12 engines and the relative merits of 1950s automatic transmissions to the prospects […]

1963 Rambler wagon
Auto Paedia

Counterfactuals and whether AMC had a chance of survival

February 5, 2021 Steve 4

(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]

Lake Quinault country road in fall
Editor's Note

Indie Auto wins 2020 E. P. Ingersoll Award

December 26, 2020 Steve 0

The Society of Automotive Historians has given the 2020 E. P. Ingersoll Award to Indie Auto. The award is named after Edward Platt Ingersoll (1861-1920), who was the editor of Horseless Age. This was the […]

1966 AMC Marlin
Fake Design

1965-66 AMC Marlin: How to fix beginner’s mistakes

October 30, 2020 Steve 5

The first-generation Marlin gets no respect, particularly compared to the two-seater AMX. The Marlin tends to be treated as one of American Motors’ biggest flops. Meanwhile, the AMX has been lauded as a valuable halo […]

Quotes
Quotes

Aaron Severson: Packard more salvageable than Studebaker

August 28, 2020 Steve 1

“I do think Packard would have been the more salvageable of the two brands, but Packard was already having trouble making ends meet (which is why they went looking for a merger with another company […]

Links to automotive websites
Links

Ate Up With Motor still one of best auto history sites

June 26, 2020 Steve 0

(EXPANDED 9/13/2022) Ate Up With Motor has long been one of the best sources of automotive history among the web-only media outlets. However, this website also illustrates the challenges of small-scale publishing. Publisher and sole […]

Media Analysis

Robert McNamara was involved in the Ford Mustang?

February 5, 2020 Steve 0

Retired Ford engineer Ben J. Smith said that he “wrote some very very strong letters to the product planning people and to Bob McNamara” when his manually-retractable roof design for the original Ford Mustang was rejected. […]

Pop quiz: Is this a Valiant or a Volare?
Media Analysis

Does the Internet dumb down auto history?

May 17, 2013 Steve 1

In some respects the rise of the web has been the best thing that ever happened to American automotive history. Just click on Google’s “images” tab and you instantly have access to far more pictures […]

Posts pagination

« 1 … 3 4
  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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