“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, oh, never mind, they have nothing to do with the Jeep brand persona at all. . . .
Why do they even exist? Jeep operatives are trying to milk the Jeep franchise for all it’s worth, and if that means cashing in on the waning salad days of the Monster Truck phase that a large segment of American consumers seem to be bumbling through, then so be it. But please spare me words like ‘icon’ and ‘premium’ because they have nothing to do with these monstrosities.”
— Peter DeLorenzo, Auto Extremist (2021)
RE:SOURCES
- DeLorenzo, Peter; 2021. “A Jeep too far.” Auto Extremist. Posted March 15; accessed March 23.
Also see ‘2021 Jeep Wagoneer: Turning generic into a big grand deal’
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