(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]
(EXPANDED FROM 4/23/2021) A few years ago our story on Brooks Stevens’s redesign of the 1964 Studebaker generated enough debate that I decided to further flesh out an alternative scenario. To wit, Studebaker would have […]
When Jeep announced that it would revive the Wagoneer nameplate for a big sport-utility vehicle, Patrick Foster predicted that it could be as historic and game changing as the original (Bond, 2020). Those words carried […]
The February 2024 issue of Collectible Automobile has a story about the 1974-83 Jeep Cherokee. As is typical for this magazine, you will find lots of nice photos and a comprehensive recitation of product specifications […]
“The Willys 77, conceptually, came from the (Willys) Whippet of 1927, and shared the engine from the Whippet. The Whippet was somewhere between the Model T and Model A in specification (think of a proto-Model […]
“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, […]
The marketing wizards are trying to present the 2022 Wagoneer as a big grand deal; a triumphant return of a legendary nameplate. The only problem is that the forthcoming new Jeep is as generic as […]
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