Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomePontiac

Pontiac

1968 Pontiac Firebird green convertible
Literature

1967-72 Pontiac Firebird shows limits of ad illustrations

July 7, 2026 Steve 10

(UPDATED FROM 78/2024/ Art Fitzpatrick and Van Kaufman’s artwork in Pontiac’s advertising played an important role in the brand’s  popularity during the 1960s. Others have done a thorough job of showcasing the team’s most iconic […]

1981 Pontiac Firebird Trans Am
Ad Nauseam

DeBest ad for the 1981 Pontiac Trans Am that was never printed

June 17, 2026 Steve 2

(UPDATED FROM 7/17/2023) Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. […]

1963 Buick Riviera
History

1963-65 Buick Riviera shows GM’s struggle with personal coupes

May 20, 2026 Steve 19

(UPDATED FROM 12/14/2023) The 1963-65 Buick Riviera was one of the more memorable designs of the 1960s. However, the car didn’t really look like a Buick. Nor did it sell very well — arguably due […]

1977 Pontiac Phantom
Drive-By Musings

The good and bad of William Mitchell’s 1977 Pontiac Phantom

May 2, 2026 Steve 16

(EXPANDED FROM 12/18/2020) Indie Auto’s internet connection is finally working, so let’s take another look at William Mitchell’s swan song, the 1977 Pontiac Phantom. I must admit to feeling ambivalent about this concept car. Although […]

1969 Pontiac red convertible
Literature

1965-71 Pontiac ads tried to dazzle with hip sophistication

April 24, 2026 Steve 26

(UPDATED FROM 2/15/2024) I am knee-deep in a final round of packing and house painting right now, so how about following up our 1967 Grand Prix convertible story with a deeper look at the illustrations […]

1967 Pontiac Grand Prix convertible grille closeup
Design Notes

1967 Pontiac Grand Prix convertible didn’t catch on

April 23, 2026 Steve 14

(EXPANDED FROM 9/1/2023) Albert Fredrick Godwin stopped by to point out that our featured 1967 Pontiac Grand Prix convertible was his car. He had displayed it at an annual auto show hosted by LeMay Collections […]

1966 Beaumont
Letters to the Editor

Reader argues that success of GM’s hierarchy of brands was ‘dumb luck’

March 30, 2026 Steve 20

Indie Auto reader Captain My Captain recently weighed in on our story, “How might GM have better adapted its hierarchy of brands to changing times?” He offers an unusually in-depth and colorful assessment, so I […]

1982 Cadillac Cimarron
Drive-By Musings

How might GM have better adapted its hierarchy of brands to changing times?

March 25, 2026 Steve 15

Michael Karesh (2026) stopped by to comment on our review of Thomas Bonsall’s book about the Edsel. I think that Karesh makes an important point about General Motors’ handling of its passenger-car brands. Thus, I […]

1970 Buick Riviera
Design Notes

The 11 worst single-year redesigns of postwar American cars

January 16, 2026 Steve 36

(EXPANDED FROM 7/14/2023) I grant you that top-whatever rankings can be clickbaity, but I decided to do this story for a specific reason. In the postwar years Detroit tended to assume that rapid-fire restylings were […]

1961 Buick LeSabre
Design Notes

The 1961 Buick was a pivot point for GM’s troubled brand

December 19, 2025 Steve 3

(EXPANDED FROM 12/23/2022) The 1961 Buick represented a pivot point for General Motors’ troubled premium-priced brand. The car’s styling lurched from the swaggering flamboyance of the 1950s to the utilitarian conservatism of the 1962-64 models. […]

Posts pagination

1 2 … 7 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

Recent Comments

  • josh on Car Life speculates about why Studebaker shut down its South Bend plant
  • Geeber on Car Life speculates about why Studebaker shut down its South Bend plant
  • John Sutter on Miscellaneous ramblings about being on the road
  • Steve on 1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
  • Steve on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • stewdi on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Kowalski on 1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
  • kim in lanark on Car Life speculates about why Studebaker shut down its South Bend plant
  • Mike in IA on The 1956 Lincoln’s styling proved to be a one-year wonder
  • Anthony Boddy on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Miscellaneous ramblings about being on the road
  • Steve on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Anthony Boddy on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Reader comments Richard M. Langworth Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved