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How a ‘cockamamie’ corporate structure resulted in the 1957 Ford
Former Ford Motor Company executive Donald Frey explained to David Crippen (1986) why he thought that the automaker’s “cockamamie” decision-making structure led to major quality-control problems with the 1957 Ford. “As it turned out, preceding […]
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How would you advertise the 1967 big Pontiacs to revive their sales?
As Pontiac prepared for the 1967 model year it struggled with what to do about a problem. Although overall sales were so good that the brand had carved out a solid third place in total […]




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