(UPDATED FROM 7/26/2021) A few years ago Peter DeLorenzo (2021) argued that the auto industry had “reached the nadir of design. And it isn’t pretty.” The big reason why: Cars look so blandly similar that […]
Automotive News isn’t noted for tough-minded journalism, so I was surprised by the negative tone of a recent Tesla Cybertruck story. It started with the provocative headline: “Cyberflop? Tesla discounts Cybertruck as demand cools for […]
What happens when an avowed alpha male rents a Tesla Cybertruck for the day? I would invite you to find out, because Drew Magary’s (2024) story in SFGate strikes me as quite funny — and […]
On March 7 Rivian is expected to unveil a smaller and cheaper sport-utility vehicle called the R2 to compete against the Tesla Model Y. Although such a move could be crucial to boosting the fledgling […]
(EXPANDED FROM 3/12/2021) When Tesla’s Cybertruck was unveiled a few years ago, Electrek commentator Benjamin Winters (2021) dismissed the design as “objectively bad.” When he received pushback, Winters countered by arguing that “I’m an industrial […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
I have lived almost all of my life on the West Coast so occasionally have to remind myself that it can be meaningfully different than the rest of the country when it comes to automotive […]
A recent Gallup poll found Americans deeply divided in their interest in owning an electric vehicle. Party identification was far and away the biggest differentiator, followed by age. In addition, respondents living in the west […]
In theory, I don’t mind discussing U.S. politics at Indie Auto. In practice, that seems to be increasingly hard to do because of partisan polarization. What could be a nuanced give-and-take can all too quickly […]
(UPDATED FROM 12/19/2022) The plummeting price of Tesla stock this week has given more potency to the question: Can Elon Musk maintain his leadership role at the automaker? Or has he so damaged his own […]
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