For its September 1975 issue, Popular Mechanics’ Detroit Editor Robert Lund asked executives from each of the Big Four U.S. automakers to predict what cars would be like in the decade ahead. Lund started off […]
“The problem in the 1970s was not really the arrival of better, smaller, lighter Japanese cars; it was GM’s failure to respond in kind. Rather than hitting back with superior products, the company hid behind […]
Peter DeLorenzo (2023) recently raised a useful point: Too many of today’s auto industry executives “have no concept of historical perspective at all.” His full column is worth a read, but here’s a key passage: […]
Growth in the worldwide popularity of larger sport-utility vehicles could imperil efforts to reduce greenhouse gas reductions from electric vehicles. “SUVs were the second-largest contributor to the increase in global CO2 emissions since 2010,” according to […]
“GM’s product development cycles in the 1960s, which had been among the shortest, were becoming among the longest in the industry, according to GM’s own in-house history. More content dictated by federal regulations was part […]
(EXPANDED FROM 9/18/2020) “Detroit Mind” is the label Brock Yates gave to the worldview of U.S. automakers from the 1950s into the 1980s. This was epitomized by a focus on cars that were “too large, […]
“Just think, a little more focus on efficiency and we wouldn’t be forced to go all electric in the future. I love power, so don’t get me wrong. But with such dismal mileage that these […]
(UPDATED FROM 6/6/2020) The news that Ford and General Motors knew about climate change in the 1960s raises a number of big questions. For example, might this revelation open both automakers to lawsuits similar to […]
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