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HomeJeep

Jeep

1960 Ford wagon
History

In 1974 Harry Bradley anticipated the American wagon’s future

September 10, 2024 Steve 7

(EXPANDED FROM 11/9/2022) A few years ago Dean’s Garage reprinted a prescient essay Harry Bradley (2022) wrote way back in 1974 about the future of the American station wagon. His article made a number of […]

1976 Jeep Cherokee Chief
Media Analysis

Collectible Automobile’s 1974-83 Jeep Cherokee story avoids inconvenient questions

January 10, 2024 Steve 11

The February 2024 issue of Collectible Automobile has a story about the 1974-83 Jeep Cherokee. As is typical for this magazine, you will find lots of nice photos and a comprehensive recitation of product specifications […]

1960 Jeep FC-150 front quarter
Media Analysis

Is Patrick Foster right that AMC’s biggest mistake was not buying Jeep earlier?

August 11, 2023 Steve 8

A recent Hemmings column by Patrick Foster (2023) argues that American Motors’ biggest mistake was not buying Willys Motors — the maker of Jeep sport-utility vehicles — way back in the early-60s. Indeed, he went […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Jeep Godzilla crashes into new market

May 26, 2023 Steve 0
1962 Volkswagen Beetle
Current Events

What should a simple modern car look like?

April 14, 2023 Steve 22

(EXPANDED FROM 3/1/2020) Once upon a time a Truth About Cars commentator lauded the simplicity of the then-new Jeep Renegade. “Well, I for one am yearning for a simpler time, and this vehicle suggests that,” […]

Readings

Charles Hyde’s AMC book doesn’t get why automaker failed

July 8, 2022 Steve 6

(UPDATED FROM 10/16/2020) Charles K. Hyde’s history of American Motors and its constituent companies is a valuable scholarly addition to the literature. His book, Storied Independent Automakers: Nash, Hudson and American Motors, offers considerably more […]

1966 Studebaker Daytona 2-door sedan
Design Notes

1966-70 Studebaker: Putting lipstick on a pig?

March 2, 2022 Steve 22

(EXPANDED FROM 8/28/2020) Studebaker’s prospects for survival as an automobile manufacturer arguably ended when it shut down its South Bend plant in December, 1963. The biggest reason why is that the corporation’s board of directors […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Jeep Grand Cherokee given ‘an almost undetectable swelling’

November 26, 2021 Steve 0
Quotes
Quotes

Willys story threads through much of 20th Century

May 7, 2021 Steve 0

“The Willys 77, conceptually, came from the (Willys) Whippet of 1927, and shared the engine from the Whippet. The Whippet was somewhere between the Model T and Model A in specification (think of a proto-Model […]

Quotes
Quotes

Peter DeLorenzo: 2021 Jeep Wagoneer has nothing to do with ‘heritage’

March 26, 2021 Steve 0

“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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