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HomeSubcompact cars

Subcompact cars

Random Shots

Would you prefer an agile car or a tank?

January 11, 2025 Steve 8

Jerry P. Hirshberg, Nissan’s retired president of North American design, once stated that when “Europeans think about safety, they think about a light, agile car” — much like the one pictured on the left. However, the […]

1965 Ford Mustang
History

Lee Iacocca got lucky with the 1964-66 Ford Mustang

December 27, 2024 Steve 13

(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 28

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

1973 Dodge Dart
Drive-By Musings

Chrysler’s Lynn Townsend in 1973: Even a compact is too small

November 1, 2024 Steve 18

CEO Lynn Townsend hinted at why the Chrysler Corporation arguably neglected its aging line of compacts in the first half of the 1970s. Townsend told Forbes in 1973, “The subcompacts are just too small. The […]

1964 Rambler American 440H two-door hardtop
History

Rambler pays price for not listening to Car and Driver about 1964 American

October 18, 2024 Steve 31

(EXPANDED FROM 2/8/2023) Curbside Classic’s recent republishing of a Car and Driver hit piece on the 1964 Rambler American illustrates how much power car buff magazines could have in molding public opinion. Here we are, […]

Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 27, 2024 Steve 21

J P Cavanaugh’s (2024) story about the 1969 Ford Mustang got me thinking about this hotly debated car. I say “hotly debated” because the comment thread of this reposted Curbside Classic article is filled with […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

1972 AMC Gremlin X
Media Analysis

Pat Foster barks up wrong tree by lauding an AMC Gremlin GT with a 360 V8

March 13, 2024 Steve 13

Since last summer’s departure of Daniel Strohl from Hemmings, I have mainly been drawn to its website because of a Pat Foster column. He has become one of the most prominent U.S. auto history book […]

1970 AMC Hornet
Links

Car Life called the redesigned 1970 AMC Hornet stylish but not fun to drive

November 7, 2023 Steve 13

Car Life magazine argued that the 1970 AMC Hornet met two out of three of the automaker’s stated goals for the car. Engineering Editor David Bean wrote that American Motors thought that the compact and […]

1961 VW 'impossible' ad
Literature

If you ran VW in 1959 how would you prepare for Detroit’s compacts?

September 20, 2023 Steve 7

(UPDATED FROM 8/15/2014) Imagine that you run Volkswagen’s American operations in 1959. Detroit has finally woken up to the public’s growing interest in small cars. Studebaker and American Motors are already seeing dramatic sales increases after introducing compact […]

Posts pagination

« 1 2 3 4 … 6 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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