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HomeSubcompact cars

Subcompact cars

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 28

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

1973 Dodge Dart
Drive-By Musings

Chrysler’s Lynn Townsend in 1973: Even a compact is too small

November 1, 2024 Steve 18

CEO Lynn Townsend hinted at why the Chrysler Corporation arguably neglected its aging line of compacts in the first half of the 1970s. Townsend told Forbes in 1973, “The subcompacts are just too small. The […]

1964 Rambler American 440H two-door hardtop
History

Rambler pays price for not listening to Car and Driver about 1964 American

October 18, 2024 Steve 31

(EXPANDED FROM 2/8/2023) Curbside Classic’s recent republishing of a Car and Driver hit piece on the 1964 Rambler American illustrates how much power car buff magazines could have in molding public opinion. Here we are, […]

Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 27, 2024 Steve 21

J P Cavanaugh’s (2024) story about the 1969 Ford Mustang got me thinking about this hotly debated car. I say “hotly debated” because the comment thread of this reposted Curbside Classic article is filled with […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

1972 AMC Gremlin X
Media Analysis

Pat Foster barks up wrong tree by lauding an AMC Gremlin GT with a 360 V8

March 13, 2024 Steve 13

Since last summer’s departure of Daniel Strohl from Hemmings, I have mainly been drawn to its website because of a Pat Foster column. He has become one of the most prominent U.S. auto history book […]

1960 Auto Union 1000
Gallery

1960 Auto Union 1000: What happens when you cross a VW with Detroit iron

December 21, 2023 Steve 9

Road & Track complained that for 1960 the Auto Union’s two-door hardtop was given a “crude ‘American’ touch, a clumsy wrap-around” windshield (Bond, 1959). That made this body style look even more incongruous than previously. […]

1970 AMC Hornet
Links

Car Life called the redesigned 1970 AMC Hornet stylish but not fun to drive

November 7, 2023 Steve 13

Car Life magazine argued that the 1970 AMC Hornet met two out of three of the automaker’s stated goals for the car. Engineering Editor David Bean wrote that American Motors thought that the compact and […]

1961 VW 'impossible' ad
Literature

If you ran VW in 1959 how would you prepare for Detroit’s compacts?

September 20, 2023 Steve 7

(UPDATED FROM 8/15/2014) Imagine that you run Volkswagen’s American operations in 1959. Detroit has finally woken up to the public’s growing interest in small cars. Studebaker and American Motors are already seeing dramatic sales increases after introducing compact […]

1974 Oldsmobile Omega
Quotes

The switch to smaller cars began before the first oil embargo in late-1973

September 11, 2023 Steve 7

The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]

Posts pagination

« 1 2 3 4 … 6 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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