With Tesla showing signs of stepping back from automotive production, Rivian has the potential to come out from under its shadow with a more affordable R2 model. Toward that end, the automaker’s founder R. J. […]
With the Republicans likely to slash support for electric vehicles at every turn (Ferry, 2025), automakers will need to work much harder to market their wares in the next few years. What would be particularly […]
On March 7 Rivian is expected to unveil a smaller and cheaper sport-utility vehicle called the R2 to compete against the Tesla Model Y. Although such a move could be crucial to boosting the fledgling […]
Reuters recently reported that every time Rivian Automotive Inc. sells an electric vehicle, it loses “hundreds of thousands of dollars due to staggering raw material and production costs, their latest earnings statements showed” (Sriram, 2022). […]
Yesterday I came across a debate on a left-of-center political blog that sounded surprisingly similar to what I’ve seen in auto industry media. A number of commentators were quite skeptical about a rapid transition to […]
Elon Musk now admits that Tesla nearly died last summer. The sidelined CEO told Axios on HBO that “the company was bleeding money like crazy” during the Model 3 production ramp up. Musk added that […]
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