“As I’ve said repeatedly since founding this website, the automobile business is first and foremost a fashion business. It is consumed by trends, fads and what’s perceived as ‘hot’ at the moment. And before we’re […]
(EXPANDED FROM 10/2/2020) Auto Extremist has reposted a Peter DeLorenzo (2021) column which argues that the auto industry has “reached the nadir of design. And it isn’t pretty.” The big reason why: Cars look so […]
It’s good news that Peter DeLorenzo is not going to retire after all. Last week an editor’s note suggested that his website, the Auto Extremist, might close (Word Girl, 2021). However, in his latest column […]
Yesterday I came across a debate on a left-of-center political blog that sounded surprisingly similar to what I’ve seen in auto industry media. A number of commentators were quite skeptical about a rapid transition to […]
“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, […]
The editorial board of Automotive News sounds schizoid. Earlier this year an unsigned editorial argued that the “debate over the wisdom of converting the world’s automotive fleet from fossil fuels to electrical propulsion is now […]
If Matt Posky had been a journalist at the dawn of the 20th Century, I could see him raging against the horseless carriage. He might list its deficiencies, particularly when powered by one of those […]
Infiniti’s new design direction has a “good news and bad news” quality. The good news is that the dog-leg rear pillar is being retired. Automotive News reporter Hans Greimel (2020) recently wrote that the reason […]
“But the largest and certainly most demonstrable lemminglike behavior in this business is model proliferation. It’s loosely based on the philosophy that if a car company utilizes its vehicle architectures efficiently to create more models, […]
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