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HomePackard

Packard

1957 Lincoln four-door hardtop
History

Could the 1956-57 Lincoln have saved a dying Packard?

April 4, 2024 Steve 11

(EXPANDED FROM 7/30/2021) Stéphane Dumas has been displaying his broad knowledge of web-based sources of automotive history for quite a few years. As a case in point, back in 2015 Dumas posted a comment over at […]

Media Analysis

Ralph Kalal’s take on Packard raises useful questions but can be dogmatic

March 15, 2024 Steve 4

If you are inclined toward nuanced shades of gray, you may be frustrated by Ralph Kalal’s stark, white-and-black take on Packard’s decline. That essentially forces the reader to decide: Which side are you on? I […]

1934 Packard ad
Letters to the Editor

How Packard’s trajectory in the 1910s and 1920s impacted its postwar decline

March 11, 2024 Steve 1

Over the last few days we’ve had a mini-seminar on Packard’s decline in the comment thread of the story, “1956 Packard booklet hints at how James Nance got too big for his britches.” Geeber took […]

Ward Packard
Readings

James Ward offers more nuanced take on Packard’s fall than other auto histories

February 26, 2024 Steve 35

(EXPANDED FROM 12/15/2022) James A. Ward’s Packard book, The Fall of the Packard Motor Car Company, is dwarfed by Automobile Quarterly’s epic tome edited by Beverly Rae Kimes (2002) as well as Stuart R. Blond’s […]

History

1958-60 Lincoln: Failing to beat GM at its own game

November 10, 2023 Steve 10

(EXPANDED FROM 12/31/2021) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

1955 Studebaker V8 emblem
Data Dive

Why V8 engines were less important in the 1950s than commonly believed

October 23, 2023 Steve 13

(EXPANDED FROM 10/22/2021) One of the most pervasive myths in US automotive history is that a V8 engine became essential to an automaker’s success in the first half of the 1950s. This narrative is summed […]

1949 Nash Ambassador
History

Did early-postwar independent automakers try too hard to be different?

September 19, 2023 Steve 11

The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there were two downsides. […]

1951 Packard 300
Design Notes

1951 Packard 300: The double-edged sword of an anonymous design

September 18, 2023 Steve 6

(EXPANDED FROM 2/26/2021) The above-pictured car is a 1951 Packard 300 in front of an auto shop in Northern California. The faded paint and spray-painted “For Sale” sign are good metaphors for the new-for-1951 design, […]

Stuart Blond's James Nance bio Vol. 1
Readings

James Nance bio, ‘Spellbinder,’ shows promise and pitfalls of self publishing

January 30, 2023 Steve 3

Stuart R. Blond’s biography of Packard head James Nance is among the most unusual books in my automotive library. For one thing, Spellbinder: The Life of James J. Nance, is a two-volume set that stretches […]

1955 Packard 400 taillight
Letters to the Editor

Reader offers his perspective on why Packard died

January 26, 2023 Steve 8

Indie Auto has received a pair of comments from a reader we will call D.B. His first comment was in response to our story, “The 1955 Packard’s styling was an evolutionary dead end.” D.B.’s second […]

Posts pagination

« 1 2 3 4 »
  • A sad reason bridges aren’t just used for driving over
    June 15, 2025 0
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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