DECG50 has weighed in with an additional round of thoughtful analysis about product proliferation at General Motors in response to these (go here and here) posts. Steve, thanks for furthering the discussion and for the […]
“The Granada/Mercedes campaign was a stroke of absolute brilliance. Why do you think we remember it 40 some years later after nearly every Granada has been made into a Huawei refrigerator? Ok, so Consumer Reports […]
“Levine prolifically wined and dined the trade press, but he also took what he considered any disrespect for the brand personally. (And if he didn’t take it personally, he certainly acted as if he did.) […]
Infiniti’s new design direction has a “good news and bad news” quality. The good news is that the dog-leg rear pillar is being retired. Automotive News reporter Hans Greimel (2020) recently wrote that the reason […]
The U.S. automobile industry has shown admirable ingenuity in developing new technologies to reduce the greenhouse gases produced by its cars and trucks. The problem is that a religious devotion to bigger, glitzier and more […]
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