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HomeMercedes-Benz

Mercedes-Benz

1979 Lincoln Continental Mark V Bill Blass Edition ad
History

Defective 1977-79 Continental Mark V showed how Lincoln lost its way

July 21, 2025 Steve 19

(EXPANDED FROM 4/5/2023) Some buyers of the 1977-79 Lincoln Mark V waited up to eight weeks to receive exclusive designer-series models . . . that turned out to have defective paint. At least that was […]

Mercedes-Benz 300TD wagon
Design Notes

Mercedes-Benz W123: Back when form really did follow function

July 2, 2025 Steve 4

(EXPANDED FROM 5/26/2023) A comment by Fratzog spurred me to expand on this story about the Mercedes-Benz W123, which to my mind is the brand’s most iconic model. I get that this may be a […]

1976 Cadillac Seville
Links

The 1975-79 Cadillac Seville was a confused young sedan

March 25, 2025 Steve 17

Over at Driven to Write, jm2 (2025) recently offered a spirited defense of the first-generation Cadillac Seville. He called it a “shining star” that would “become a benchmark and gain the significance of an icon […]

1957 Oldsmobile
Auto Paedia

How the greenhouse on US cars has evolved from the late-40s to present

January 28, 2025 Steve 0

(EXPANDED FROM 10/27/2021) Greenhouses have not typically changed as frequently as other parts of the American automobile’s external styling, but they go a long way toward summing up the dominant design approach of a given […]

1982 DeLorean
History

1981-82 DeLorean illustrates Detroit’s failure to understand the rise of imports

January 20, 2025 Steve 21

(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]

Oldsmobile's ads were more innovative than the cars
Media Analysis

Did Oldsmobile revolutionize the car industry?

December 17, 2024 Steve 21

(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]

1975 Mercedes-Benz 450 SL
Gallery

1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor

July 17, 2024 Steve 4

When I recently came across a 1975 Mercedes-Benz SL, I wasn’t nearly as enthused as when I photographed a previous-generation W113 model, with its iconic “pagoda” roof. The R107 models, which were built from 1971-89, […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Mercedes unveils what it calls ‘the first car of world peace’

July 6, 2023 Steve 0
1960 Studebaker Lark 4-door sedan
Media Analysis

1959 Studebaker: Was it really design theft?

March 21, 2022 Steve 12

(EXPANDED FROM 4/2/2017) Richard M. Langworth has authored more auto histories than just about anyone. Yet he was strikingly humble when beginning to discuss the controversial topic of who was responsible for the 1947 Studebaker’s styling. “I am […]

Letters to the Editor

Consultants led General Motors astray by calling for less brand autonomy

January 23, 2022 Steve 9

DECG50 has weighed in with an additional round of thoughtful analysis about product proliferation at General Motors in response to these (go here and here) posts. Steve, thanks for furthering the discussion and for the […]

Posts pagination

1 2 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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