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HomeMercedes-Benz

Mercedes-Benz

1975 Mercedes-Benz 450 SL
Gallery

1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor

July 14, 2026 Steve 10

(UPDATED FROM 7/17/2024) A few years ago I came across a 1975 Mercedes-Benz SL. In all honesty, I wasn’t nearly as enthused as when I photographed a previous-generation W113 model, with its iconic “pagoda” roof. […]

1975 Cadillac Seville
Links

The 1975-79 Cadillac Seville was a confused young sedan

May 5, 2026 Steve 26

(EXPANDED FROM 3/25/2025) The Cadillac Seville has come up in our recent debate about whether William Mitchell stayed too long as head designer at General Motors (go here). Thus, I thought I would expand on […]

1979 Lincoln Continental Mark V Bill Blass Edition ad
History

Defective 1977-79 Continental Mark V showed how Lincoln lost its way

July 21, 2025 Steve 19

(EXPANDED FROM 4/5/2023) Some buyers of the 1977-79 Lincoln Mark V waited up to eight weeks to receive exclusive designer-series models . . . that turned out to have defective paint. At least that was […]

Mercedes-Benz 300TD wagon
Design Notes

Mercedes-Benz W123: Back when form really did follow function

July 2, 2025 Steve 4

(EXPANDED FROM 5/26/2023) A comment by Fratzog spurred me to expand on this story about the Mercedes-Benz W123, which to my mind is the brand’s most iconic model. I get that this may be a […]

1957 Oldsmobile
Auto Paedia

How the greenhouse on US cars has evolved from the late-40s to present

January 28, 2025 Steve 0

(EXPANDED FROM 10/27/2021) Greenhouses have not typically changed as frequently as other parts of the American automobile’s external styling, but they go a long way toward summing up the dominant design approach of a given […]

1982 DeLorean
History

1981-82 DeLorean illustrates Detroit’s failure to understand the rise of imports

January 20, 2025 Steve 21

(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]

Oldsmobile's ads were more innovative than the cars
Media Analysis

Did Oldsmobile revolutionize the car industry?

December 17, 2024 Steve 21

(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Mercedes unveils what it calls ‘the first car of world peace’

July 6, 2023 Steve 0
1960 Studebaker Lark 4-door sedan
Media Analysis

1959 Studebaker: Was it really design theft?

March 21, 2022 Steve 12

(EXPANDED FROM 4/2/2017) Richard M. Langworth has authored more auto histories than just about anyone. Yet he was strikingly humble when beginning to discuss the controversial topic of who was responsible for the 1947 Studebaker’s styling. “I am […]

Letters to the Editor

Consultants led General Motors astray by calling for less brand autonomy

January 23, 2022 Steve 9

DECG50 has weighed in with an additional round of thoughtful analysis about product proliferation at General Motors in response to these (go here and here) posts. Steve, thanks for furthering the discussion and for the […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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