“Levine prolifically wined and dined the trade press, but he also took what he considered any disrespect for the brand personally. (And if he didn’t take it personally, he certainly acted as if he did.)
That could include displays of temper. He might ban a reporter from Mercedes-Benz press events for a while for getting a title wrong, such as vice president instead of executive vice president. Years after he retired, he quietly seethed when a journalist showed up to the Mercedes-Benz holiday luncheon at The Four Seasons restaurant in Manhattan ‘without the common decency to put on a necktie.'”
— Jim Henry, Automotive News (2021)
RE:SOURCES
- Henry, Jim; 2021. “Leo Levine, former Mercedes public relations chief in N.A., dies at 90.” Automotive News (subscription require). Posted April 8; accessed April 9.
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