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Design Notes
Should AMC have given the 1974 Matador coupe a luxury spin-off?
Patrick Foster (2020) recently argued that AMC should have offered a luxury spin-off of the sporty 1974 Matador coupe. He also suggested that such a car should have been named the Ambassador. “With tunneled headlamps […]
Quotes
Ford should not have killed the Thunderbird nameplate
“The Thunderbird is a storied Franchise with more equity than many other old nameplates. Why Ford allows T-Bird awareness to seep away from American consciousness while Chevy introduces its 8th Corvette is beyond me. By […]
Gallery
Editor's Note
What’s new for June
The original pony cars have an exalted status among car buffs, but they also show how Detroit became increasingly out of touch with a changing marketplace. Our front page for June highlights two stories on […]
Data Dive
Was the ‘Ford blitz’ to blame for the collapse of independent automakers?
(EXPANDED 10/28/2022) A few years ago Richard M. Langworth argued that Ford’s aggressive attempt to overtake Chevrolet in 1954 received more blame “than it deserved” in undercutting the viability of independent automakers (2019, p. 16). […]
Editor's Note
Acknowledging the politics of auto history
The auto buff media tends to avoid discussing the political dimensions of the industry for good reason. Readers can have strong views, so why risk antagonizing anyone? Indie Auto doesn’t want to make anyone mad, […]
Media Analysis
Robert McNamara was involved in the Ford Mustang?
Retired Ford engineer Ben J. Smith said that he “wrote some very very strong letters to the product planning people and to Bob McNamara” when his manually-retractable roof design for the original Ford Mustang was rejected. […]
Photo Essay
Mid-1930s-to-70s design evolution shown at LeMay event
As usual, this year’s LeMay annual car show offered an eclectic mix of cars and trucks. In addition to the nonprofit organization’s private collection, owners displayed their own vehicles. And if you timed it right, […]