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Quotes
Ads comparing Ford Granada to a Mercedes were ‘brilliant’
“The Granada/Mercedes campaign was a stroke of absolute brilliance. Why do you think we remember it 40 some years later after nearly every Granada has been made into a Huawei refrigerator? Ok, so Consumer Reports […]
Letters to the Editor
Kim Margosein: Ford Maverick was the last of the simple cars
When Indie Auto opened up its comment threads, I failed to “enable” that function on a few stories. That included, “What a simple modern car should look like.” So Kim Margosein used our contact form […]
Quotes
Aaron Severson: Would Ford Cardinal have spawned FWD derivatives in U.S.?
“We may speculate, of course, that had Ford gone ahead with the U.S.-market Cardinal/Taunus P4 and if that had been reasonably successful, it might have spawned follow-on FWD derivatives in the manner of the later […]
Quotes
Patrick Foster: International failed to grow with truck market
“(T)he truck market was going to break out of its previous boundaries and begin a historic climb in which it would eventually surpass automobiles in total sales. In time trucks would become the biggest and […]
Satire
Could you give feedback on my sample article for hotcars.com?
Doing Indie Auto’s been fun, but it’s not making me rich. So when I heard that hotcars.com was hiring freelancers, I thought: Here’s my ticket! Thank you, Automotive Books and Periodicals, for posting their “We’re […]
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Quotes
Bill Vlasic: A 2007 figure that summed up Detroit’s fall
“It was only a statistic, a number in an industry that churned out reams of facts and figures. But when Toyota announced on April 24 that it had sold 2.35 million automobiles around the world […]
Auto Paedia
Economies of scale: Finding the balance between too small and too big
The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]
Auto Paedia
Halo cars are popular but not always a good idea
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]