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Literature
1980 Ford Fairmont emphasized cheap practicality to compete with GM’s X-cars
(EXPANDED FROM 10/4/2023) The Ford Fairmont had sold well in its first two years but in 1980 was confronted by formidable new competition — Chevrolet’s Citation. If this were still the good old days we […]
Current Events
Would William Mitchell have cared if auto-accident repair became too costly?
Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]
Drive-By Musings
What do we mean when we talk about the premium-priced field?
An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]





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