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HomeFord Motor Co.

Ford Motor Co.

1975 Ford Elite
Gallery

1974-76 Elite shows how Ford was late to the party with mid-sized personal coupes

February 27, 2024 Steve 8

The 1974-76 Ford Elite highlights one of the Ford Motor Company’s bigger mistakes of the 1970s. The automaker was too slow in entering the mid-sized personal coupe field. The Elite was a cobbled-together design that […]

1980 Pontiac Phoenix 5-door hatch
Data Dive

Bigger didn’t prove to be better for General Motors in late-70s and 80s

February 23, 2024 Steve 35

(EXPANDED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]

1941 Lincoln Continental front quarter
Fake Design

Was the 1940-41 Lincoln Continental the all-time most influential U.S. halo car?

February 19, 2024 Steve 17

(EXPANDED FROM 2/14/2023) Since this is Presidents’ Day, let’s take another look at what I have suggested is the most influential halo car of all time built in the United States — the original Lincoln […]

1964 Ford Thunderbird
Links

Car and Driver playfully roasts a 1964 Ford Thunderbird convertible

February 13, 2024 Steve 4

Car and Driver’s road test of a 1964 Ford Thunderbird reminded me of what I enjoyed about the magazine in its heyday. Although it threw in a few bits of fawning praise, that struck me […]

1956 Ford Country Sedan
Design Notes

1956 Ford Country Sedan wagon: The once and future Explorer

February 13, 2024 Steve 5

(EXPANDED FROM 1/25/2022) Nineteen-fifty-six was a pivotal year for Ford station wagons. This was essentially the last time that the brand would offer an old-fashioned, utilitarian wagon for more than three decades. When the Ford […]

1951 Ford convertible
Editor's Note

Is it true that Indie Auto just doesn’t like Fords?

February 5, 2024 Steve 0

When Indie Auto gets a spike in readership for a specific story, we almost always receive a certain type of comment. As a case in point, BN responded to our story about the 1963 Mercury […]

1972 Ford Gran Torino 2-door hardtop
Links

All-new 1972 Ford Torino didn’t rank well against older intermediates

February 5, 2024 Steve 3

The 1972 Ford Torino was a particularly big deal. The automaker had bestowed upon its mid-sized offerings the first all-new platform since they were introduced in 1962. Ford ditched unit-body construction and increased exterior dimensions […]

1972 Ford Thunderbird
Ad Nauseam

How do you sell a Thunderbird that lost its Thunderbirdness?

January 31, 2024 Steve 8

Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]

1963 Mercury Marauder
Gallery

1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap

January 30, 2024 Steve 11

The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an emphasis on sporty […]

Data Dive

U.S. auto industry challenged by dramatic societal changes in postwar era

January 26, 2024 Steve 3

Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which models would be your moves up the Sloan Ladder?” That […]

Posts pagination

« 1 … 13 14 15 … 26 »
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 15
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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