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How do you sell a Thunderbird that lost its Thunderbirdness?
Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]
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Ad man goes too far in trying to sell the 1984 Corvette to its aging clientele
Greg was mostly impressed with prototypes of the 1984 Chevrolet Corvette he inspected while helping to prepare an advertising campaign. The all-new design was much roomier than the previous model. That wasn’t an accident. General […]
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