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HomeEconomies of scale

Economies of scale

1976 Jeep Cherokee Chief
Media Analysis

Collectible Automobile’s 1974-83 Jeep Cherokee story avoids inconvenient questions

January 10, 2024 Steve 10

The February 2024 issue of Collectible Automobile has a story about the 1974-83 Jeep Cherokee. As is typical for this magazine, you will find lots of nice photos and a comprehensive recitation of product specifications […]

Data Dive

Did 1964 Ramblers share more parts between size classes than competitors?

December 31, 2023 Steve 0

FS stopped by Indie Auto to complain that our article on the 1963 Rambler Classic was “poorly researched.” He proceeded to offer his take: “The new for 64 Americans shared a lot with the 63-64 […]

1954 Hudson Hornet Hollywood hardtop
Design Notes

One of Hudson’s fatal mistakes was the 1951-54 Hollywood hardtop

December 20, 2023 Steve 9

(EXPANDED FROM 5/31/2021) A few years ago I stumbled across the Hudson Motor Car Fan Club. Its Facebook page didn’t offer much historical analysis but did have some cool photographs. I was particularly taken by […]

1965 Rambler American 440H 2-door hardtop
Quotes

1964-65 Rambler American paid a price for using Classic body parts

June 19, 2023 Steve 2

A key way that American Motors was able to afford fielding both a compact and mid-sized platform in the mid-1960s was by sharing an unusual number of body parts. However, as Car Life noted below, […]

George Romney talks about his AMC years in 1994
Multimedia

George Romney talked about why he gambled on the Rambler

May 31, 2023 Steve 0

(UPDATED FROM 12/18/2020) A year before he died in 1995, former American Motors head George Romney made a presentation to an AMC convention. A two-part video of the talk was filmed by Paul Lehman. The […]

1967 Ramber Rebel SST two-door hardtop
Media Analysis

Five questions about Aaron Severson’s take on American Motors

April 7, 2023 Steve 3

Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]

Tesla Model 3
Current Events

Can Elon Musk survive at Tesla in the wake of his Twitter disaster?

December 23, 2022 Steve 0

(UPDATED FROM 12/19/2022) The plummeting price of Tesla stock this week has given more potency to the question: Can Elon Musk maintain his leadership role at the automaker? Or has he so damaged his own […]

1973 Chevrolet Malibu SS
Quotes

John Z. DeLorean: Downsizing GM cars for 1973 was opposed by Mitchell

March 18, 2022 Steve 15

“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]

1951 Packard trunk insignia
Letters to the Editor

Hudson would have been the best option for a Packard tie up

February 22, 2022 Steve 4

Paul West has offered a sophisticated counterpoint to the conclusions in my article, “Would Hudson have been Packard’s best merger partner?” I am thus elevating his comment to the front page. Nice article, Steve. I […]

Letters to the Editor

Consultants led General Motors astray by calling for less brand autonomy

January 23, 2022 Steve 9

DECG50 has weighed in with an additional round of thoughtful analysis about product proliferation at General Motors in response to these (go here and here) posts. Steve, thanks for furthering the discussion and for the […]

Posts pagination

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  • A sad reason bridges aren’t just used for driving over
    June 15, 2025 0
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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