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HomeChrysler

Chrysler

1953 Plymouth
Fake Design

Six myths about the misunderstood 1953-54 Plymouth

July 19, 2024 Steve 20

(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]

1963 Chrysler New Yorker Salon
Links

1963-64 New Yorker Salon was more ‘continental’ than the 1961-63 Lincoln

July 5, 2024 Steve 9

The Chrysler Corporation took some unusual steps in 1962-64 to rebuild its declining sales in the premium-priced and luxury-car fields. That included getting rid of the New Yorker two-door hardtop in 1962, downsizing senior Chryslers […]

Data Dive

Did the odd styling of the 1969 Chrysler two-door hardtop hurt its sales?

June 7, 2024 Steve 6

Curbside Classic commentator nlpnt (2024) recently argued that the fuselage Chrysler’s best-looking body style was the wagon. Conversely, I would add that the two-door hardtop was the least aesthetically pleasing body style. Of course, these […]

1972 Buick LeSabre 4-door hardtop
Links

Popular Science pans premium cars for cost cutting and impractical styling

May 6, 2024 Steve 3

Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]

1972 Chrysler New Yorkers
Data Dive

The 1969-73 Chrysler wasn’t a disaster, but it wasn’t a success

March 12, 2024 Steve 16

(EXPANDED FROM 10/21/2022) A few years ago J P Cavanaugh (2020) received pushback from some Curbside Classic commentators for calling the fuselage Chryslers a “Deadly Sin.” As a case in point, Moparlee (2020) wrote, “I […]

2011 Chrysler 300C front quarter
Design Notes

2011 Chrysler 300C: The adults finally showed up

November 14, 2023 Steve 4

(EXPANDED FROM 9/18/2020) The Chrysler 300C’s styling received high praise when the car first came out in 2004. “Bold. Brash. . . . Ballsy,” gushed Motor Trend writer Arthur St. Antoine (2005) in explaining why the […]

1965 Chrysler Newport
Design Notes

1965 Newport made Chrysler a contender in premium-priced, big-car field

October 13, 2023 Steve 6

The 1965 Newport is an important car for Chrysler because it propelled the brand to record-breaking sales. That, in turn, made Chrysler a force to be reckoned with in the premium-priced, big-car field for the […]

1962 Plymouth
History

1962-64 Plymouth: The odd case of prescience interruptus

August 25, 2023 Steve 9

(EXPANDED FROM 8/28/2020) The 1962-64 Plymouth is one of the most prescient U.S. cars of the 1960s. Aside from the 1953 Plymouth, the 1962 redesign represented the first serious effort by a Big Three automaker […]

1966 Mercury Colony Park rear quarter
Design Notes

1966 Mercury Colony Park wagon was an unsung bright spot for the brand

October 7, 2022 Steve 4

Mercury’s Colony Park never got a huge amount of attention, but it generated steadily increasing sales throughout the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]

Letters to the Editor

Chrysler and AMC lost the plot with 1970s personal luxury coupes

March 29, 2022 Steve 20

George Denzinger took the time to write a lengthy and thoughtful response to our story, “1971-74 Dodge Charger: Making the most of a questionable idea,” so I am elevating it to the front page as […]

Posts pagination

« 1 … 3 4 5 6 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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