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HomeChrysler

Chrysler

1968 Imperial Crown Coupe
Gallery

Why did the 1968 Imperial sell so poorly in a booming market?

October 4, 2024 Steve 28

The domestic luxury-car field saw output rise by a healthy 11 percent in 1968, but the Imperial went in the opposite direction — down by almost 13 points. At least on paper, the Imperial should […]

1960 Ford wagon
History

In 1974 Harry Bradley anticipated the American wagon’s future

September 10, 2024 Steve 7

(EXPANDED FROM 11/9/2022) A few years ago Dean’s Garage reprinted a prescient essay Harry Bradley (2022) wrote way back in 1974 about the future of the American station wagon. His article made a number of […]

History

Lincoln-Zephyr was a first step in Ford surpassing Chrysler

August 30, 2024 Steve 9

(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]

1980 Chrysler Cordoba
Letters to the Editor

Reader defends Lee Iacocca and the second-generation Chrysler Cordoba

July 24, 2024 Steve 18

Indie Auto reader RI stopped by to respond to our story, “Four ways Lee Iacocca contributed to the decline of Ford and Chrysler.” You suggest above that Chrysler wasted money on the 1980 Cordoba/Mirada, when […]

1953 Plymouth
Fake Design

Six myths about the misunderstood 1953-54 Plymouth

July 19, 2024 Steve 20

(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]

1963 Chrysler New Yorker Salon
Links

1963-64 New Yorker Salon was more ‘continental’ than the 1961-63 Lincoln

July 5, 2024 Steve 9

The Chrysler Corporation took some unusual steps in 1962-64 to rebuild its declining sales in the premium-priced and luxury-car fields. That included getting rid of the New Yorker two-door hardtop in 1962, downsizing senior Chryslers […]

1972 Buick LeSabre 4-door hardtop
Links

Popular Science pans premium cars for cost cutting and impractical styling

May 6, 2024 Steve 3

Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]

1972 Chrysler New Yorkers
Data Dive

The 1969-73 Chrysler wasn’t a disaster, but it wasn’t a success

March 12, 2024 Steve 16

(EXPANDED FROM 10/21/2022) A few years ago J P Cavanaugh (2020) received pushback from some Curbside Classic commentators for calling the fuselage Chryslers a “Deadly Sin.” As a case in point, Moparlee (2020) wrote, “I […]

2011 Chrysler 300C front quarter
Design Notes

2011 Chrysler 300C: The adults finally showed up

November 14, 2023 Steve 4

(EXPANDED FROM 9/18/2020) The Chrysler 300C’s styling received high praise when the car first came out in 2004. “Bold. Brash. . . . Ballsy,” gushed Motor Trend writer Arthur St. Antoine (2005) in explaining why the […]

Letters to the Editor

Chrysler and AMC lost the plot with 1970s personal luxury coupes

March 29, 2022 Steve 20

George Denzinger took the time to write a lengthy and thoughtful response to our story, “1971-74 Dodge Charger: Making the most of a questionable idea,” so I am elevating it to the front page as […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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