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HomeChrysler

Chrysler

1965 Chrysler Newport
Design Notes

1965 Newport made Chrysler a contender in premium-priced, big-car field

August 4, 2026 Steve 14

(UPDATED FROM 10/13/2023) The 1965 Newport is an important car for Chrysler because it propelled the brand to record-breaking sales. That, in turn, made it a force to be reckoned with in the premium-priced, big-car […]

Data Dive

Did the odd styling of the 1969 Chrysler two-door hardtop hurt its sales?

June 25, 2026 Steve 6

(EXPANDED FROM 6/7/2024) Curbside Classic commentator nlpnt (2024) argued a while back that the fuselage Chrysler’s best-looking body style was the wagon. Conversely, I would add that the two-door hardtop was the least aesthetically pleasing […]

1966 Mercury Colony Park rear quarter
Design Notes

1966 Mercury Colony Park wagon was an unsung bright spot for the brand

May 11, 2026 Steve 9

(EXPANDED FROM 10/7/2022) Mercury’s Colony Park never got much attention, but it saw steadily increasing sales through the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]

1962 Plymouth
History

1962-64 Plymouth: The odd case of prescience interruptus

May 9, 2026 Steve 11

(EXPANDED FROM 8/25/2023) The 1962-64 Plymouth is one of the most prescient U.S. cars of the 1960s. Aside from the 1953 Plymouth, the 1962 redesign represented the first serious effort by a Big Three automaker […]

2024 Chrysler Halcyon
Letters to the Editor

Follow-up thoughts on the future of the Chrysler brand

March 16, 2026 Steve 7

Indie Auto reader George Denzinger submitted a follow-up letter to a previous one concerning the 100th anniversary of the Chrysler brand (go here). First, thanks to Steve for posting my letter. I wanted to address a […]

1976 Plymouth Volare 2-door coupe
Drive-By Musings

Splashy new cars often were the biggest disasters during the postwar period

March 3, 2026 Steve 5

One of the biggest assumptions of U.S. automakers in the postwar period was that they desperately needed splashy new cars. Yet when I think about the biggest disasters of that era, they often involved expensive […]

2026 Dodge Charger
Letters to the Editor

Reader questions Chrysler’s future as it passes 100th anniversary

March 2, 2026 Steve 17

Indie Auto reader George Denzinger recently submitted the following letter to the editor. He addresses some important issues, so I appreciate that he took the time to share his thoughts. I know that Stellantis celebrated(?) […]

1968 Chrysler New Yorker 2-door hardtop
Design Notes

1968 Chrysler New Yorker: The peak of ‘peak Chrysler?’

November 14, 2025 Steve 22

(EXPANDED FROM 7/8/2022) Paul Niedermeyer (2021) has called the 1965 Chrysler New Yorker “the last great Chrysler.” He argued that this particular vintage “represents a pinnacle: never again would the New Yorker attain this degree […]

1974 AMC Matador Brougham coupe didn't do luxury very well
Design Notes

Should AMC have given the 1974 Matador coupe a luxury spin-off?

October 30, 2025 Steve 10

(EXPANDED FROM 8/21/2020) Patrick Foster (2024) illustrates how fanboy sentiment can undercut the quality of historical analysis by arguing that AMC should have offered a luxury spin-off of the 1974 Matador coupe — and that […]

1961 Chrysler New Yorker convertible
Design Notes

Chrysler brand looked the least weird of automaker’s 1961 line

October 20, 2025 Steve 12

(EXPANDED FROM 6/13/2022) While the 1961 Chrysler was hardly a stylistic masterpiece, it strikes me as being the least weird of the automaker’s lineup. The Plymouth suffered from a bizarre shark-faced fascia and the Imperial’s […]

Posts pagination

1 2 … 6 »
  • 1972 Lincoln Continental Mark IV
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    September 2, 2026 15
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
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  • 1959 Ford Thunderbird
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    August 26, 2026 11
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    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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