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HomeChrysler

Chrysler

1953-54ish Cadillac rear
Letters to the Editor

Buick, Olds and Cadillac hurt the independents in the early-50s

February 15, 2022 Steve 6

Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]

Quotes

Virgil Exner Jr. on his father’s approach to tailfins

December 28, 2021 Steve 0

“He liked the cleanliness of the idea. He liked the aerodyna­mics of the idea, and in his mind they were genuinely aerodynamic. Later on, Chrysler proved that in wind tunnel tests. They ran cross-wind tests […]

1960 Dodge Dart
Letters to the Editor

Chrysler’s dysfunctional dealer networks were rooted in early decisions

December 2, 2021 Steve 3

Geeber recently wrote one of the best overviews I have ever seen about why Chrysler’s dealer networks became so dysfunctional. His comment (below) was in response to, “Lynn Townsend failed to solve Chrysler’s warfare between […]

1967 Dodge Coronet 500
Letters to the Editor

Lynn Townsend failed to solve Chrysler’s warfare between divisions

November 23, 2021 Steve 4

Reader James E. Duvall offered a thoughtful take on our 1966-67 Chrysler B-Body story that deserves more prominence as a stand-alone letter. While I believe the Elwood Engel’s styling department was on-track and that Lynn […]

2004-11 Chrysler 300C
Editor's Note

The great debate: Which Chrysler 300C was better styled?

September 9, 2021 Steve 2

Indie Auto stories are occasionally linked to — and then debated — on other automotive history websites. A recent example is Curbside Classic, where a subthread discussed the 2004-to-present Chrysler 300C. This debate is a […]

1955 Packard Request's retro look didn't capture elegance of 1930's grilles
Design Notes

1955 Packard Request: Retro styling doesn’t always work

August 27, 2021 Steve 5

(UPDATED FROM 7/24/2020) The 1955 Packard Request is a good example of how “retro” styling doesn’t always work very well. This show car took too literal of an approach in trying to evoke Packard’s classic […]

1968 Chrysler 300
Ad Nauseam

1968 Chrysler 300 drives on water (no, really)

July 30, 2021 Steve 0
1988 Chrysler TC by Maserati
Current Events

How would you save the Chrysler brand?

February 12, 2021 Steve 6

Jalopnik recently took a walk on the clickbaity side by asking readers how they would save Chrysler: The brand. The post by Rory Carroll (2021) elicited the usual range of responses, from earnestly mundane to […]

1962 Plymouth and Dodge
Media Analysis

Did a rumor cause the downsized 1962 Plymouth and Dodge?

January 2, 2021 Steve 6

A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

George Romney made eight big mistakes at AMC
History

George Romney made eight big mistakes at AMC

July 10, 2020 Steve 8

George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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