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HomeBusiness strategies

Business strategies

1968 Chevrolet C10 pickup
Gallery

Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?

February 27, 2026 Steve 8

Indie Auto doesn’t focus a whole lot on trucks, but I recently photographed a 1968 Chevrolet C10. When researching this article, I came across the argument from Aldan American (2026) that this was the “first […]

1941 Studebaker Commander 2-door coupe
Design Notes

1941 Studebaker Commander: Ending its big cars on a high note

February 26, 2026 Steve 11

(EXPANDED FROM 10/1/2024) The 1941 Studebaker Commander is noteworthy partly because of its lovely art deco styling, but also because it represents close to the last of the automaker’s big premium-priced cars. In 1939 Studebaker […]

1961 De Soto
Multimedia

Video histories of DeSoto and American Motors aren’t as good as books

February 24, 2026 Steve 3

YouTube videos may bring auto history to a broader range of people, but they generally still aren’t as good as books. As a case in point, let’s take a look at a video about the […]

1956 Studebaker Golden Hawk front with hood open
Media Analysis

Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk

February 20, 2026 Steve 8

Recently Aaron Severson (2026) raised questions about whether the 1956 Studebaker Golden Hawk weighed more due to its Packard drivetrain. As usual, he offered a thoughtful analysis, but I still come away with four lingering […]

1969 Ford LTD
Literature

1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways

February 12, 2026 Steve 10

(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]

1947 Studebaker Chamption
Links

Consumer Reports holds false hope more ‘light’ cars would be offered after WWII

February 9, 2026 Steve 16

(EXPANDED FROM 11/29/2023) A while back Indie Auto reader Jim Volgarino suggested that I check out the Internet Archive for hard-to-find automotive literature. That was terrific advice. One publication I have explored is Consumer Reports […]

1978 Lincoln Versailles
Ad Nauseam

How would you market the 1978 Lincoln Versailles?

February 6, 2026 Steve 11

(EXPANDED FROM 6/22/2023) Frank Aberdene was new to marketing luxury cars, yet his first assignment was a particularly tough one: the 1978 Lincoln Versailles. After discarding drafts for days on end, he finally — and […]

1958 Packard left headlight pod
Multimedia

Jay Leno hypes the Slate Truck and the Hubcap Club criticizes the 1958 Packard

February 4, 2026 Steve 11

Let’s take a back-to-back look at two videos: a Jay Leno’s Garage episode about the forthcoming Slate Truck and a Hubcap Club take on the controversial 1958 Packard. While Leno enthusiastically hyped the forthcoming electric […]

1950 Nash Rambler hood ornament
Drive-By Musings

Was the 1950-55 Rambler the biggest category buster of the postwar era?

January 28, 2026 Steve 8

A recent discussion by Kim and Geeber in a comment thread got me wondering whether the 1950-55 Rambler was the biggest category buster of the postwar era. Why would I consider that possibility? The Nash […]

Hudson-Willys merger idea
Media Analysis

Patrick Foster’s idea of a Hudson-Willys merger still raises major questions

January 23, 2026 Steve 7

(EXPANDED FROM 10/17/2023) A few years ago Patrick Foster (2023) suggested in a Hemmings column why a marriage of Hudson and Willys could have made sense. More recently he updated his essay, so I was […]

Posts pagination

« 1 … 4 5 6 … 48 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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