Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomeBusiness strategies

Business strategies

Data Dive

U.S. auto industry challenged by dramatic societal changes in postwar era

March 26, 2026 Steve 9

(UPDATED FROM 1/25/2024) A few years ago Indie Auto reader Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which […]

1982 Cadillac Cimarron
Drive-By Musings

How might GM have better adapted its hierarchy of brands to changing times?

March 25, 2026 Steve 15

Michael Karesh (2026) stopped by to comment on our review of Thomas Bonsall’s book about the Edsel. I think that Karesh makes an important point about General Motors’ handling of its passenger-car brands. Thus, I […]

1974 Ford Galaxie 500 four-door hardtop
Current Events

Could the auto industry experience a wake-up call akin to the 1970s oil crises?

March 24, 2026 Steve 5

Oil experts have recently debated how big of a crisis the Iran war could cause. However, even if the impacts to the U.S. auto industry turn out to be relatively short lived, they still could […]

2024 Chrysler Halcyon
Letters to the Editor

Follow-up thoughts on the future of the Chrysler brand

March 16, 2026 Steve 7

Indie Auto reader George Denzinger submitted a follow-up letter to a previous one concerning the 100th anniversary of the Chrysler brand (go here). First, thanks to Steve for posting my letter. I wanted to address a […]

Design Notes

Ford gets back into the mid-sized game with redesigned 1966 Fairlane

March 13, 2026 Steve 9

(EXPANDED FROM 11/15/2023) Even though Ford came out with one of the first mid-sized cars in 1962, only three years later it was pummeled by General Motors and Chrysler. In 1965 even American Motors’ mid-sized […]

Current Events

Could Iran war show that Detroit is too dependent on gas-guzzling vehicles?

March 9, 2026 Steve 29

As I write this, Automotive News has not yet posted a full news story on how a protracted war in Iran could impact U.S. car sales. The industry’s leading trade journal has only parenthetically made […]

Literature

Why did American Motors fire Wells Rich and Greene in 1972?

March 6, 2026 Steve 6

(EXPANDED FROM 5/14/2024) American Motors and the ad agency Wells Rich and Greene would seem to have been a match made in heaven when they started to work together in 1967. After all, both had […]

1967 Oldsmobile Cutlass Supreme
History

Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?

March 5, 2026 Steve 23

(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]

1976 Plymouth Volare 2-door coupe
Drive-By Musings

Splashy new cars often were the biggest disasters during the postwar period

March 3, 2026 Steve 5

One of the biggest assumptions of U.S. automakers in the postwar period was that they desperately needed splashy new cars. Yet when I think about the biggest disasters of that era, they often involved expensive […]

2026 Dodge Charger
Letters to the Editor

Reader questions Chrysler’s future as it passes 100th anniversary

March 2, 2026 Steve 17

Indie Auto reader George Denzinger recently submitted the following letter to the editor. He addresses some important issues, so I appreciate that he took the time to share his thoughts. I know that Stellantis celebrated(?) […]

Posts pagination

« 1 … 3 4 5 … 48 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

Recent Comments

  • josh on Car Life speculates about why Studebaker shut down its South Bend plant
  • Geeber on Car Life speculates about why Studebaker shut down its South Bend plant
  • John Sutter on Miscellaneous ramblings about being on the road
  • Steve on 1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
  • Steve on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • stewdi on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Kowalski on 1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
  • kim in lanark on Car Life speculates about why Studebaker shut down its South Bend plant
  • Mike in IA on The 1956 Lincoln’s styling proved to be a one-year wonder
  • Anthony Boddy on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Miscellaneous ramblings about being on the road
  • Steve on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Anthony Boddy on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Reader comments Richard M. Langworth Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved