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HomeBusiness strategies

Business strategies

1980 Pontiac Phoenix 5-door hatch
Data Dive

Bigger didn’t prove to be better for General Motors in late-70s and 80s

April 17, 2026 Steve 44

(UPDATED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]

1963 Ford Galaxie
Links

Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?

April 16, 2026 Steve 7

(UPDATED FROM 1/16/2024) The Chrysler Corporation’s decision to shrink its big Plymouth and Dodge for 1962 occurred at a tumultuous time — the U.S. auto industry was reportedly considering even more dramatic changes due to […]

1975 Ford Thunderbird
Design Notes

Ford design in the 1970s was a real step down from the previous decade

April 10, 2026 Steve 25

In a comment thread we have been debating Ford design in the 1970s (go here). That sparked me to think in greater depth about how that automaker’s styling chops were a real step down from […]

Drive-By Musings

Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe

April 6, 2026 Steve 9

In a comment thread to a recent story we have debated whether the original Javelin was Richard Teague’s best sporty coupe design. I would like to flesh out my rationale for why it wasn’t. This […]

History

Was Richard Teague’s best sporty coupe the 1973-77 AMC Hornet hatchback?

April 3, 2026 Steve 30

(EXPANDED FROM 2/28/2024) We have had an uptick in discussions about early-70s AMC compacts, so I have expanded our article about the 1973-77 Hornet hatchback. I argue that this car represented Richard Teague’s best all-around […]

1966 Beaumont
Letters to the Editor

Reader argues that success of GM’s hierarchy of brands was ‘dumb luck’

March 30, 2026 Steve 20

Indie Auto reader Captain My Captain recently weighed in on our story, “How might GM have better adapted its hierarchy of brands to changing times?” He offers an unusually in-depth and colorful assessment, so I […]

Data Dive

U.S. auto industry challenged by dramatic societal changes in postwar era

March 26, 2026 Steve 9

(UPDATED FROM 1/25/2024) A few years ago Indie Auto reader Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which […]

1982 Cadillac Cimarron
Drive-By Musings

How might GM have better adapted its hierarchy of brands to changing times?

March 25, 2026 Steve 15

Michael Karesh (2026) stopped by to comment on our review of Thomas Bonsall’s book about the Edsel. I think that Karesh makes an important point about General Motors’ handling of its passenger-car brands. Thus, I […]

1974 Ford Galaxie 500 four-door hardtop
Current Events

Could the auto industry experience a wake-up call akin to the 1970s oil crises?

March 24, 2026 Steve 5

Oil experts have recently debated how big of a crisis the Iran war could cause. However, even if the impacts to the U.S. auto industry turn out to be relatively short lived, they still could […]

2024 Chrysler Halcyon
Letters to the Editor

Follow-up thoughts on the future of the Chrysler brand

March 16, 2026 Steve 7

Indie Auto reader George Denzinger submitted a follow-up letter to a previous one concerning the 100th anniversary of the Chrysler brand (go here). First, thanks to Steve for posting my letter. I wanted to address a […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 34
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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