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HomeBusiness strategies

Business strategies

1967 Ramber Rebel SST two-door hardtop
Media Analysis

Five questions about Aaron Severson’s take on American Motors

April 7, 2023 Steve 3

Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: SEAT to bring decontented version of EV to America

April 5, 2023 Steve 0
1965 Ford Taunus P4
Quotes

Gordon Buehrig on Ford’s attitude about small cars circa 1960

April 3, 2023 Steve 0

“Fred Hooven was a very good friend of mine and had a much bigger job at Ford than I did. He worked for Mike Ference. Henry Ford asked Ference — this was in 1960. He […]

1949 Kaiser convertible
Design Notes

The 1949 Kaiser-Frazer’s new body styles showed the limits to innovation

March 14, 2023 Steve 12

Kaiser-Frazer deserves credit for experimenting with offbeat ideas. Unfortunately, most of them didn’t work very well. This is why the fledgling automaker is a useful case study of how trying to be “innovative” can backfire […]

1964 Dodge
Letters to the Editor

Richard Langworth responds to our ‘making excuses for GM’ story

March 5, 2023 Steve 10

Richard Langworth stopped by to respond to our story, “Langworth and Norbye made excuses for General Motors’ big-car fixation.” What follows is his full missive: It’s nice to be remembered, even critically, for something we […]

Quotes

The Economist points to origins of ‘the biggest industrial collapse ever’

February 28, 2023 Steve 15

“The problem in the 1970s was not really the arrival of better, smaller, lighter Japanese cars; it was GM’s failure to respond in kind. Rather than hitting back with superior products, the company hid behind […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

February 27, 2023 Steve 4

While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]

1971 Cadillac Eldorado
Media Analysis

1971-78 Cadillac Eldorado: Collectible Automobile tells only part of the story

February 24, 2023 Steve 50

(EXPANDED FROM 4/30/2021) A big reason Collectible Automobile has survived longer than the late, great Automobile Quarterly may be because it is less — how you say — highbrow. For one thing, Collectible Automobile‘s presentation […]

1963 Rambler American 2-door hardtop closeup
Design Notes

1961-63 Rambler American: Would it have been better without a restyling?

February 21, 2023 Steve 13

Paul Niedermeyer (2023) recently suggested that the 1961 Rambler American’s “two-box” styling “just doesn’t work for me.” That makes sense. The newly reskinned car represented one of the most extreme — and awkward — examples […]

1912 Willys ad
Media Analysis

Peter DeLorenzo draws questionable lessons from automotive history

February 17, 2023 Steve 20

Peter DeLorenzo (2023) recently raised a useful point: Too many of today’s auto industry executives “have no concept of historical perspective at all.” His full column is worth a read, but here’s a key passage: […]

Posts pagination

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  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 4
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 13
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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