“Before 1955 the compact cars, which had then included Rambler, Hudson Jet, and Volkswagen, were not outstanding sales successes. Their suggested list prices, and their actual retail prices, were comparatively high in relation to those […]
“The small cars that Detroit had produced, [Hal Sperlich] believed, had been bad ones, reluctant efforts at best. If anything the companies had brought out inferior, unappealing small cars to prove their own thesis that […]
(EXPANDED FROM 3/1/2020) Once upon a time a Truth About Cars commentator lauded the simplicity of the then-new Jeep Renegade. “Well, I for one am yearning for a simpler time, and this vehicle suggests that,” […]
Ole stopped by to respond to the post, “Gordon Buehrig on Ford’s attitude about small cars circa 1960.” It wasn’t until the early-1960s that the entire European auto industry produced more cars than Chevrolet or […]
Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]
“Fred Hooven was a very good friend of mine and had a much bigger job at Ford than I did. He worked for Mike Ference. Henry Ford asked Ference — this was in 1960. He […]
Kaiser-Frazer deserves credit for experimenting with offbeat ideas. Unfortunately, most of them didn’t work very well. This is why the fledgling automaker is a useful case study of how trying to be “innovative” can backfire […]
Richard Langworth stopped by to respond to our story, “Langworth and Norbye made excuses for General Motors’ big-car fixation.” What follows is his full missive: It’s nice to be remembered, even critically, for something we […]
“The problem in the 1970s was not really the arrival of better, smaller, lighter Japanese cars; it was GM’s failure to respond in kind. Rather than hitting back with superior products, the company hid behind […]
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