(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]
In response to soaring import sales in the early-1970s, US automakers made brave promises of a counterattack. In retrospect, many of those promises sound decidedly hollow. For example, in the wake of a critical review […]
Roy D. Chapin Jr. showed little self awareness when recounting his tenure as head of AMC from 1967-77. He participated in an oral history project sponsored by the Henry Ford museum. The Automobile in American […]
(EXPANDED FROM 1/16/2023) Yesterday Aaron Severson weighed in on the original Volkswagen Scirocco, so this is a good time to expand on a piece I wrote a few years ago after finding a rare — […]
The 1971-72 Dodge Demon is a weird historical anomaly in that it showed the Chrysler Corp. at both its best and worst. Giving the compact A-body an entry-level sporty coupe turned out to be the […]
(EXPANDED FROM 6/16/2023) A few years ago Jim and Cheryl Farrell’s articles about the 1961 Continental’s development got me thinking about what might have happened if Robert McNamara had succeeded in killing the Lincoln brand. […]
Indie Auto commentator Peter Wilding (2025) raised a good point when noting that he “never understood the idea of deliberately decontenting a car to be able to advertise a lower price, when hardly anyone actually […]
(EXPANDED FROM 3/4/2022) Automotive historians, both professional and armchair, tend to beat up too much on Roy Abernethy’s leadership of American Motors. Thus, Geeber (2021) offered useful context in responding to a denunciation of Abernethy. […]
(EXPANDED FROM 9/2/2022) The 1958 Imperial has received little attention by automotive historians even though it arguably represented the brand at its peak. Never again would Chrysler’s luxury car offer so many field-leading product innovations. […]
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