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Tough talk from Flint: Why our cars are different
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How would you advertise the 1967 big Pontiacs to revive their sales?
As Pontiac prepared for the 1967 model year it struggled with what to do about a problem. Although overall sales were so good that the brand had carved out a solid third place in total […]
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Consumer Reports holds false hope more ‘light’ cars would be offered after WWII
(EXPANDED FROM 11/29/2023) A while back Indie Auto reader Jim Volgarino suggested that I check out the Internet Archive for hard-to-find automotive literature. That was terrific advice. One publication I have explored is Consumer Reports […]
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Ad man goes too far in trying to sell the 1984 Corvette to its aging clientele
Greg was mostly impressed with prototypes of the 1984 Chevrolet Corvette he inspected while helping to prepare an advertising campaign. The all-new design was much roomier than the previous model. That wasn’t an accident. General […]
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