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HomeAuto Extremist

Auto Extremist

Quotes
Quotes

Peter DeLorenzo: 2021 Jeep Wagoneer has nothing to do with ‘heritage’

March 26, 2021 Steve 0

“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, […]

Automotive News shows its bias
Media Analysis

Automotive News backtracks on shift to electric vehicles

February 26, 2021 Steve 0

The editorial board of Automotive News sounds schizoid. Earlier this year an unsigned editorial argued that the “debate over the wisdom of converting the world’s automotive fleet from fossil fuels to electrical propulsion is now […]

Quotes
Quotes

Peter DeLorenzo: A ‘wandering spirit’ defines nation

November 27, 2020 Steve 0

“(O)ur individual and collective experiences with cars and being on the road are seared in our memories and are irreplaceable. Where we’ve been has everything to do with who we are. This nation was transformed […]

Hobby horse
Media Analysis

Would Matt Posky have raged against the horseless carriage?

October 30, 2020 Steve 5

If Matt Posky had been a journalist at the dawn of the 20th Century, I could see him raging against the horseless carriage. He might list its deficiencies, particularly when powered by one of those […]

Infiniti QX60 with the dog leg pillar
Current Events

Infiniti’s dog leg is gone — all hail the floating roof!

October 23, 2020 Steve 0

Infiniti’s new design direction has a “good news and bad news” quality. The good news is that the dog-leg rear pillar is being retired. Automotive News reporter Hans Greimel (2020) recently wrote that the reason […]

Quotes
Quotes

Peter DeLorenzo: Auto journalism is a pay-to-play-for-access game

August 14, 2020 Steve 0

“I believe that the glaring sameness of the so-called ‘enthusiast’ car mags is still there and it’s still highly annoying. And there’s no denying that the days for the hard-copy print mags are severely numbered, and when […]

Lake Quinault country road in fall
Editor's Note

Indie Auto shifts from monthly to weekly

June 19, 2020 Steve 0

Indie Auto is now updating its front page weekly rather than monthly. This is less of a change than you might think. We had already been producing enough content to fill a weekly front page. […]

Quotes
Quotes

Peter DeLorenzo: Stop 84-month auto financing

May 21, 2020 Steve 1

“I would like to see the end of usurious financing in the auto industry. I know, good luck with that. Every time this business faces a crisis, the auto manufacturers somehow deem that the return of […]

Quotes
Quotes

Peter DeLorenzo: Groupthink has driven model proliferation among automakers

May 23, 2019 Steve 0

“But the largest and certainly most demonstrable lemminglike behavior in this business is model proliferation. It’s loosely based on the philosophy that if a car company utilizes its vehicle architectures efficiently to create more models, […]

Volkswagen "new" Beetle has a flower vase
Current Events

Is brand management really an automaker’s No. 1 priority?

July 4, 2018 Steve 0

In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]

Posts pagination

« 1 2 3 4 »
  • A sad reason bridges aren’t just used for driving over
    June 15, 2025 0
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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