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Home2024January

Month: January 2024

1972 Ford Thunderbird
Ad Nauseam

How do you sell a Thunderbird that lost its Thunderbirdness?

January 31, 2024 Steve 5

Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]

1963 Mercury Marauder
Gallery

1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap

January 30, 2024 Steve 9

The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an emphasis on sporty […]

Parody ads about the auto industry and media
Our Sponsors

The hot new book on cars and the American male

January 29, 2024 Steve 3
2006-7 Dodge Charger
Letters to the Editor

Owner of a 2007 Dodge Charger calls comments about the car ‘not in line’

January 28, 2024 Steve 0

Hawk stopped by to respond to our story, “2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia.” I own a 2007 Dodge Charger R/T and have enjoyed many positive comments on it. This all-black beauty […]

Inside Indie Auto
Editor's Note

What to do if you didn’t get our weekly e-letter and two points about Facebook

January 27, 2024 Steve 0

Indie Auto sends out a weekly e-newsletter by Friday evening. If you didn’t get one then check your spam folder. If you find one of our newsletters there, mark it as “not spam.” Since we’re […]

Data Dive

U.S. auto industry challenged by dramatic societal changes in postwar era

January 26, 2024 Steve 3

Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which models would be your moves up the Sloan Ladder?” That […]

Links

The question of whether size matters when it comes to auto safety has a long history

January 24, 2024 Steve 2

The argument that big vehicles are safer than small ones has been floating around since imports first made inroads in the U.S. during the late-1950s. For example, in 1958 Road & Track magazine quoted the […]

1970 Mercury Cougar El Gato
History

1970 Mercury ‘El Gato’ Cougar raises intriguing questions

January 23, 2024 Steve 2

(EXPANDED FROM 9/8/2021) Bill McGuire’s (2021b) story about the Mercury El Gato got me thinking about Ford’s conflicted design direction in the early-70s. The concept car hinted at what the 1969-70 Cougar might have looked […]

1968 Pontiac GTO
Media Analysis

What would it take to fund Aaron Severson so he could focus on writing auto histories?

January 22, 2024 Steve 1

Aaron Severson (2024) recently announced that, due to a burst of donations, he would renew hosting-related services for Ate Up With Motor. That presumably keeps the website online but doesn’t address the cost of producing […]

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 19

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

Posts pagination

1 2 3 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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