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Home2024January

Month: January 2024

1972 Ford Thunderbird
Ad Nauseam

How do you sell a Thunderbird that lost its Thunderbirdness?

January 31, 2024 Steve 8

Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]

1963 Mercury Marauder
Gallery

1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap

January 30, 2024 Steve 11

The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an emphasis on sporty […]

Parody ads about the auto industry and media
Our Sponsors

The hot new book on cars and the American male

January 29, 2024 Steve 3
2006-7 Dodge Charger
Letters to the Editor

Owner of a 2007 Dodge Charger calls comments about the car ‘not in line’

January 28, 2024 Steve 0

Hawk stopped by to respond to our story, “2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia.” I own a 2007 Dodge Charger R/T and have enjoyed many positive comments on it. This all-black beauty […]

Inside Indie Auto
Editor's Note

What to do if you didn’t get our weekly e-letter and two points about Facebook

January 27, 2024 Steve 0

Indie Auto sends out a weekly e-newsletter by Friday evening. If you didn’t get one then check your spam folder. If you find one of our newsletters there, mark it as “not spam.” Since we’re […]

Data Dive

U.S. auto industry challenged by dramatic societal changes in postwar era

January 26, 2024 Steve 3

Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which models would be your moves up the Sloan Ladder?” That […]

Links

The question of whether size matters when it comes to auto safety has a long history

January 24, 2024 Steve 2

The argument that big vehicles are safer than small ones has been floating around since imports first made inroads in the U.S. during the late-1950s. For example, in 1958 Road & Track magazine quoted the […]

1968 Pontiac GTO
Media Analysis

What would it take to fund Aaron Severson so he could focus on writing auto histories?

January 22, 2024 Steve 1

Aaron Severson (2024) recently announced that, due to a burst of donations, he would renew hosting-related services for Ate Up With Motor. That presumably keeps the website online but doesn’t address the cost of producing […]

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 20

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

Robert McNamara upside down
Drive-By Musings

Should the Automotive Hall of Fame present accurate information about its inductees?

January 17, 2024 Steve 2

The Automotive Hall of Fame has a fancy website, a big building and lots of very important people on its board of directors. Yet its explanation for why Robert S. McNamara was inducted has surprisingly […]

Posts pagination

1 2 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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