Peter DeLorenzo: Dealer markups are killing auto industry’s credibility

Drive-by musings

“This Bush League Bullshit has been going on in the car business for so long that I canโ€™t even remember when it wasnโ€™t. But now? Itโ€™s ramped up to an entirely new level of blatant thievery. Todayโ€™s ‘market adjustments’ are flat-out usurious; itโ€™s unbridled malpractice designed to extort as much money from buyers who should admittedly know better. $5,000 over sticker for a middling SUV/crossover is just the start. How about that same middling SUV/crossover with 1,000 miles on it for the same ‘market adjustment?’ And thatโ€™s not even getting into the ‘hot’ models of the moment and the ‘market adjustments’ of $15,000, $20,000, $30,000 and up.” 

— Peter DeLorenzo, Auto Extremist (2022)

RE:SOURCES

Also see ‘Brand management: The tail that now wags U.S. auto industry’

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