(EXPANDED FROM 8/25/2023) The 1962-64 Plymouth is one of the most prescient U.S. cars of the 1960s. Aside from the 1953 Plymouth, the 1962 redesign represented the first serious effort by a Big Three automaker […]
(UPDATED FROM 12/11/2023) The Consumer Reports 1975 Buying Guide was fairly positive about imported cars but cautioned about dealer service. The annual guide, which was published in December 1974, noted that some foreign brands had […]
(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]
I had to get my Toyota serviced this week, so let’s take a quick look at what the Japanese automaker is currently trying to sell us Americans. Of course, this is but one data point […]
(EXPANDED FROM 7/18/2023) Our discussion about the Ford Maverick got me thinking about Lee Iacocca. More than any other car, the Maverick reflected how Iacocca’s sensibility differed from that of Robert McNamara, the father of […]
The plight of postwar car dealers can shed light on when seller’s market ended. Charles E. Edwards’ (1965) book, Dynamics of the United States Automobile Industry, offered a scholarly dive into the data that included […]
The most significant postwar trend among independent automakers was a rush to compact cars. Between 1950 and 1953 four automakers came out with new entries. This would prove to be a double-edged sword. On the […]
Peter DeLorenzo is back from a break in writing his column . . . and is in a foul mood. He is particularly critical of dealers being “insanely” optimistic in the wake of the Trump […]
(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]
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