If you went by the above photo alone, you would get a misleading impression of the 1958 Studebaker. Yes, the colors are grossly exaggerated, but an even bigger problem is that the photo only shows […]
The auto buff media tends to avoid discussing the political dimensions of the industry for good reason. Readers can have strong views, so why risk antagonizing anyone? Indie Auto doesn’t want to make anyone mad, […]
Paul A. Eistenstein’s (2019) story about the end of production for the Volkswagen Beetle makes an odd editorial decision. He treats the Beetle as a unified product line that stretches all the way back to […]
This year’s Seattle auto show should have been held during Halloween rather than the second week of November. That’s because the auto industry’s latest wares were a frightful bunch. On the inside they offered the […]
A Ford executive recently told Automotive News that the Fusion sedan’s forthcoming discontinuance was the result of a “breathtaking” decline in the mid-sized sedan segment that has “accelerated over the past couple years” (Martinez, 2018). In […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
A while back we batted around the question of what would a modern simple car look like? The Volkswagen Beetle was used as a point of comparison,  but I suppose a Citroen 2CV could have also […]
The jury is still out on whether Tesla can meet its lofty goals, but the automaker deserves credit for a paradigm-rattling marketing campaign. In unveiling its Model 3, Tesla emphasized the need for an aggressive response to […]
(UPDATED 12/15/2022) Volkswagen Group’s global design chief Walter de Silva is worried that optimizing aerodynamics in order to meet tightening emissions standards could hurt aesthetics and branding. In an Automotive News question-and-answer piece, he complained […]
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