The Consumer Reports 1975 Buying Guide was fairly positive about imported cars but cautioned about dealer service. The annual guide, which was published in December 1974, noted that some foreign brands had only a fraction […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
I subscribed to Motor Trend back in the day and still vaguely remembered Eric Dahlquist’s article about the 1970 Ford Maverick. So when I came across his story in the Automotive History Preservation Society’s library […]
(UPDATED FROM 8/15/2014) Imagine that you run Volkswagen’s American operations in 1959. Detroit has finally woken up to the public’s growing interest in small cars. Studebaker and American Motors are already seeing dramatic sales increases after introducing compact […]
“Before 1955 the compact cars, which had then included Rambler, Hudson Jet, and Volkswagen, were not outstanding sales successes. Their suggested list prices, and their actual retail prices, were comparatively high in relation to those […]
(EXPANDED FROM 10/30/2020) When Road & Track decided to go after Ralph Nader in 1972, the magazine took unusual measures. Even before an “evaluation” of a Nader report hit the newsstands, Road & Track held […]
(EXPANDED FROM 3/1/2020) Once upon a time a Truth About Cars commentator lauded the simplicity of the then-new Jeep Renegade. “Well, I for one am yearning for a simpler time, and this vehicle suggests that,” […]
It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]
Paul Niedermeyer’s (2023) recently reposted story about Volkwagens of Brazil offers a helpful addendum to our Scirocco discussion. The automaker’s Brazilian arm went the farthest in giving the Beetle chassis a variety of more modern […]
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