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HomeU.S. auto industry decline

U.S. auto industry decline

1960 VW versus US compact car ads
Multimedia

Satire of a 1960 VW ad essentially mimics marketing for U.S. compacts

January 17, 2022 Steve 2

(UPDATED 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to this […]

Kestner homestead abandoned truck
Auto Paedia

Antitrust regulations: Lack of enforcement fueled U.S. industry’s decline

December 15, 2021 Steve 2

(UPDATED FROM 1/1/2019) Antitrust regulations in the United States were created in the late-19th and early-20th centuries. Their goal was to support free competition in an era of increasingly large corporations — some of whom […]

1990 Dodge Caravan
Letters to the Editor

Reader argues that Lee Iacocca ‘worked a miracle’ at Chrysler

November 8, 2021 Steve 0

Below is a reader’s response to my critique of Lee Iacocca’s tenure at Chrysler (go here and here). Anybody can be a Monday morning quarterback. Yes to a degree I agree HOWEVER the minivan was […]

1965 Ford Mustang
History

More on whether Lee Iacocca was a great automotive executive

October 20, 2021 Steve 10

My essay about Lee Iacocca elicited some interesting pushback, so I would like to offer some follow-up thoughts. Some commentators have pushed back against my criticisms of Iacocca by pointing to things he did well. […]

Quotes
Quotes

Aaron Severson: Would Ford Cardinal have spawned FWD derivatives in U.S.?

April 23, 2021 Steve 9

“We may speculate, of course, that had Ford gone ahead with the U.S.-market Cardinal/Taunus P4 and if that had been reasonably successful, it might have spawned follow-on FWD derivatives in the manner of the later […]

Quotes
Quotes

Bill Vlasic: A 2007 figure that summed up Detroit’s fall

January 29, 2021 Steve 0

“It was only a statistic, a number in an industry that churned out reams of facts and figures. But when Toyota announced on April 24 that it had sold 2.35 million automobiles around the world […]

Quotes
Quotes

Vance Packard: The quality of cars declined in 1950s

January 22, 2021 Steve 1

“In late 1958, Printers’ Ink conceded that ‘there is a widespread feeling that ‘they don’t make cars the way they used to’ — either mechanically or from the point of view of interior decor.’ And […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Ford explores new product niches

August 28, 2020 Steve 0
1970 Buick Riviera
Links

Dean’s Garage: An insider’s look at car design that steers clear of Detroit’s fall

August 21, 2020 Steve 0

(UPDATED 10/30/2022) Dean’s Garage draws together car designers to discuss their craft. The website has tended to focus on U.S. automakers during the post-war era. Publisher Gary Dean Smith was part of General Motors’ design […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

April 1, 2020 Steve 35

(EXPANDED 10/28/2022) A few years ago Richard M. Langworth argued that Ford’s aggressive attempt to overtake Chevrolet in 1954 received more blame “than it deserved” in undercutting the viability of independent automakers (2019, p. 16). […]

Posts pagination

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  • A sad reason bridges aren’t just used for driving over
    June 15, 2025 0
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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