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HomeU.S. auto industry decline

U.S. auto industry decline

1970 Toyota Corolla
Letters to the Editor

Peter Wilding sorts out why people switched to smaller cars

September 12, 2023 Steve 5

Peter Wilding offered a detailed comment about our our post, “The switch to smaller cars began before the first oil embargo in late-1973.” I don’t agree with everything that he says, but he makes some […]

1974 Oldsmobile Omega
Quotes

The switch to smaller cars began before the first oil embargo in late-1973

September 11, 2023 Steve 7

The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]

1976 AMC Pacer and Chevy Nova
Media Analysis

Automotive News treats Gerald C. Meyers’ tenure at AMC with kid gloves

June 28, 2023 Steve 10

Automotive News’ obituary of Gerald C. Meyer treated his tenure at American Motors with kid gloves. Meyers died on June 19 at the age of 94. Presenting a largely upbeat narrative would make sense if […]

Hummer Sterling
Media Analysis

Why does Auto Extremist’s Peter DeLorenzo put himself up on a pedestal?

June 6, 2023 Steve 1

Automotive pundit Peter DeLorenzo (2023a) likes to needle industry executives such as Ford’s Jim Farley, whom he has dubbed the “I’m a genius just ask me” CEO. Thus, I was struck by how he presented […]

1967 Pontiac Grand Prix
Quotes

Postwar U.S. auto industry was ‘largely complacent’ until forced to change

May 17, 2023 Steve 5

“The hubris of its executives related to consumer needs, an obsession with big cars, garish designs coming from its studios, the neglect of safety and air pollution matters, and rising prices all played into the […]

1972 Ford Pinto Runabout
Quotes

Hal Sperlich: Detroit made bad small cars to prove buyers wouldn’t like them

May 3, 2023 Steve 9

“The small cars that Detroit had produced, [Hal Sperlich] believed, had been bad ones, reluctant efforts at best. If anything the companies had brought out inferior, unappealing small cars to prove their own thesis that […]

1991 Chevrolet Caprice - Motor Trend's Car of Year
Quotes

Maryann Keller: General Motors once again punished its media critics

April 13, 2023 Steve 5

“GM’s old critics were sharpening their knives. In January [1992] David E. Davis, editor and publication director of Automobile magazine, gave a biting speech to the Washington Auto Press Association in which he blasted past […]

1966 Volvo 122S
Letters to the Editor

Reader opines on why U.S. automakers weren’t competitive with imports

April 10, 2023 Steve 4

Ole stopped by to respond to the post, “Gordon Buehrig on Ford’s attitude about small cars circa 1960.” It wasn’t until the early-1960s that the entire European auto industry produced more cars than Chevrolet or […]

Quotes

The Economist points to origins of ‘the biggest industrial collapse ever’

February 28, 2023 Steve 15

“The problem in the 1970s was not really the arrival of better, smaller, lighter Japanese cars; it was GM’s failure to respond in kind. Rather than hitting back with superior products, the company hid behind […]

1976 Cadillac Eldorado
Quotes

Why General Motors should have been broken in two

January 5, 2023 Steve 16

“I think if DOJ had cleaved GM into two companies (i.e., Chevrolet and GM), we would today have a more vibrant, competitive American automotive industry. Today, we have two domestic players in an industry that […]

Posts pagination

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  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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