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HomeToronado

Toronado

1970 Buick Riviera
Design Notes

The 11 worst single-year redesigns of postwar American cars

January 16, 2026 Steve 36

(EXPANDED FROM 7/14/2023) I grant you that top-whatever rankings can be clickbaity, but I decided to do this story for a specific reason. In the postwar years Detroit tended to assume that rapid-fire restylings were […]

1967 Pontiac Grand Parisienne
Media Analysis

Popular Science’s predictions for 1967 cars weren’t always on target

August 11, 2025 Steve 4

(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]

Oldsmobile's ads were more innovative than the cars
Media Analysis

Did Oldsmobile revolutionize the car industry?

December 17, 2024 Steve 21

(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]

Links

Motor Trend dares to complain that 1974 personal coupes had grown too big

November 11, 2024 Steve 2

Motor Trend magazine’s 1974 road test of seven personal coupes may have been rather vapid in many respects, but it did offer one useful critique. Writer Jim Brokaw complained that the largest models — the […]

1966 Oldsmobile Starfire
Data Dive

Why didn’t the Oldsmobile Starfire do better in a booming personal coupe field?

September 12, 2024 Steve 13

When I came across a 1966 Oldsmobile Starfire at this year’s LeMay annual car show, it got me wondering why such a nicely styled car failed to catch on in one of the 1960’s hottest […]

1988 Oldsmobile Toronado
History

Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?

July 1, 2024 Steve 12

General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but they didn’t recover […]

1973 Buick Riviera
Links

Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?

June 16, 2024 Steve 21

David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro Autos (2021) even […]

1971 Oldsmobile Toronado and Cutlass
Design Notes

Did General Motors need to panic with the 1971 Oldsmobile Toronado?

May 27, 2024 Steve 9

The 1971 Oldsmobile Toronado arguably represented the first time that General Motors executives panicked in response to weak sales from a car styled under head designer William Mitchell. Whereas the first-generation Toronado was a remarkably […]

1967 Cadillac Eldorado
Links

Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes

May 1, 2024 Steve 11

Motor Trend was hardly known as the toughest of the car-buff magazines, but it nevertheless complained about inadequate brakes on the 1967 Cadillac Eldorado. A road test found that the Eldorado’s stopping distances from 60 […]

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 20

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

Posts pagination

1 2 »
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    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
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    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
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    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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