Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomeToronado

Toronado

1970 Buick Riviera
Design Notes

The 11 worst single-year redesigns of postwar American cars

January 16, 2026 Steve 36

(EXPANDED FROM 7/14/2023) I grant you that top-whatever rankings can be clickbaity, but I decided to do this story for a specific reason. In the postwar years Detroit tended to assume that rapid-fire restylings were […]

1967 Pontiac Grand Parisienne
Media Analysis

Popular Science’s predictions for 1967 cars weren’t always on target

August 11, 2025 Steve 4

(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]

Oldsmobile's ads were more innovative than the cars
Media Analysis

Did Oldsmobile revolutionize the car industry?

December 17, 2024 Steve 21

(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]

Links

Motor Trend dares to complain that 1974 personal coupes had grown too big

November 11, 2024 Steve 2

Motor Trend magazine’s 1974 road test of seven personal coupes may have been rather vapid in many respects, but it did offer one useful critique. Writer Jim Brokaw complained that the largest models — the […]

1966 Oldsmobile Starfire
Data Dive

Why didn’t the Oldsmobile Starfire do better in a booming personal coupe field?

September 12, 2024 Steve 13

When I came across a 1966 Oldsmobile Starfire at this year’s LeMay annual car show, it got me wondering why such a nicely styled car failed to catch on in one of the 1960’s hottest […]

1988 Oldsmobile Toronado
History

Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?

July 1, 2024 Steve 12

General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but they didn’t recover […]

1973 Buick Riviera
Links

Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?

June 16, 2024 Steve 21

David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro Autos (2021) even […]

1971 Oldsmobile Toronado and Cutlass
Design Notes

Did General Motors need to panic with the 1971 Oldsmobile Toronado?

May 27, 2024 Steve 9

The 1971 Oldsmobile Toronado arguably represented the first time that General Motors executives panicked in response to weak sales from a car styled under head designer William Mitchell. Whereas the first-generation Toronado was a remarkably […]

1967 Cadillac Eldorado
Links

Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes

May 1, 2024 Steve 11

Motor Trend was hardly known as the toughest of the car-buff magazines, but it nevertheless complained about inadequate brakes on the 1967 Cadillac Eldorado. A road test found that the Eldorado’s stopping distances from 60 […]

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 20

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

Posts pagination

1 2 »
  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 6
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 16
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

Recent Comments

  • Randerson on 1958-60 Lincoln: Failing to beat GM at its own game
  • Randerson on 2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
  • Philco Ford on 1958-60 Lincoln: Failing to beat GM at its own game
  • Zachary Morecraft on 2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
  • Scampman on 1958-60 Lincoln: Failing to beat GM at its own game
  • Don on 2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
  • Steve on 1958-60 Lincoln: Failing to beat GM at its own game
  • Scampman on 1958-60 Lincoln: Failing to beat GM at its own game
  • Don on 1958-60 Lincoln: Failing to beat GM at its own game
  • stewdi on Readers brainstorm ideas for future Indie Auto stories
  • Randerson on Did 1964 Ramblers share more parts between size classes than competitors?
  • Steve on Three videos: The death of car culture, rich people’s cars and the 1957 Nash
  • Randerson on Three videos: The death of car culture, rich people’s cars and the 1957 Nash
  • Steve on 1950-51 Studebaker was ‘pinnacle of postwar styling’ that could have saved automaker
  • stewdi on 1950-51 Studebaker was ‘pinnacle of postwar styling’ that could have saved automaker

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Reader comments Richard M. Langworth Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved